Wireless Federation

JumpTap, the leading mobile search and advertising solutions provider, today announces that it has signed a multinational deal with TeliaSonera, the leading mobile operator in the Nordic and Baltic regions. This strategic move will see JumpTap deploy a comprehensive search and advertising solution across seven different network operators in Sweden, Spain, Denmark, Finland, Norway, Estonia and Lithuania.
JumpTap will be TeliaSonera’s exclusive partner for all mobile advertising and paid search ads served on SurfPort, TeliaSonera’s mobile Internet portal, and on SurfOpen, an Internet toolbar to be launched throughout the group during 2008, which follows the user both on and off portal.
Dan Olschwang, president and CEO at JumpTap, comments: “This is a monumental move for TeliaSonera and is testimony to the fact that the world’s most innovative and progressive operators are deploying integrated white label search and mobile advertising services.”
Benefits for TeliaSonera and Subscribers
- JumpTap’s white label solution will enable TeliaSonera to secure a sustainable position in the mobile advertising value chain, a market expected to be worth over US$14bn by 2011(1)
- TeliaSonera will capture long term advertising revenue, along with subscriber loyalty, as the gateway to the mobile Internet
- SurfPort and SurfOpen will both incorporate JumpTap’s built-for-mobile search and advertising solutions, to create a richer, simpler mobile web experience for end-users, and in turn encourage repeat usage and increase mobile web traffic
- TeliaSonera will be able to leverage search intelligence to enable highly targeted advertising
Benefits for Advertisers
- TeliaSonera’s networks enable advertisers to reach the largest subscriber bases in Scandinavia and the Baltics
- JumpTap’s fully integrated search and advertising solutions will use insight from search behaviour along with operator gateway data, to deliver the most targeted and tailored ad-delivery system available on mobile, no matter where users navigate to on the mobile web
- An extensive range of mobile advertising solutions to help marketers better engage with customers and achieve their marketing objectives
“SurfOpen is an important step into Mobile 2.0,” says Indra Åsander, Senior Vice President, Head of Content Services, Europe Mobility Services, at TeliaSonera. “SurfOpen will bring improved options to the market to communicate with our mobile customers in seven countries. Our partnership with JumpTap will help our customers quickly and easily access to their favourite content and services wherever it exists on the Internet.”
Olschwang concludes: “The full potential of the mobile marketing industry is only realised when subscribers are satisfied with their mobile web experience. By combining intelligence from search with operator gateway data, users get fast access to everything they are searching for in the most intuitive way possible. TeliaSonera understands the importance of openness and of simplifying the mobile web, which is why SurfOpen and JumpTap’s search and advertising solutions work together to provide a positive user experience.”

Wireless Mobile Telecom Wireless News Mobile Advertising
 

JumpTap, the leading mobile search and advertising provider, today announced another major step in the growth of its advertising business by hiring Internet advertising veteran Evan Krauss as Global SVP, Advertising Sales & Business Development. Krauss’s move signals a sharp increase in market demand for mobile advertising and is further evidence of JumpTap’s commitment to drive the advertising industry forward. Krauss will oversee JumpTap’s global advertising and publisher sales efforts and will be responsible for its overall business development processes.

Wireless Mobile Telecom Wireless News Mobile Advertising

JumpTap has launched a mobile search and advertising solution for Telefónica, serving contextual banner ads on the home page and throughout the content verticals on the operator’s movistar emoción portal as well as delivering sponsored search links within the Games, Images and Music channels.

During their first months of collaboration, JumpTap twice sold out Telefónica’s entire display advertising inventory. Big name advertisers such as Sony Ericsson, Warner Music, Gameloft, Vivendi Games Mobile, Coca-Cola, Buongiorno, Terra, Barclays Bank, PrisaCom and BMW are amongst the first advertisers to launch mobile campaigns on this new medium.

“As the leader in the market, it was essential we deployed a search and advertising solution that would enhance the user experience without being intrusive. The mobile screen is too small to make mistakes,” said Susana Rodriguez, Director of Online and M-Commerce at Telefónica.

“This move will undoubtedly be commercially beneficial for advertisers who now have access to a new, young demographic on the most interactive and personal medium we have seen to-date,” said Dan Olschwang, President and CEO of JumpTap.

Wireless Mobile Telecom Wireless News

Alltel Wireless and mobile search/advertising solutions provider JumpTap announced the launch of what the companies are calling the first carrier-branded mobile search application preloaded on handsets with a dedicated search key. The search key, which will debut on the LG8600 handset, launches an Alltel-branded BREW client with a search box; according to the carrier, the dedicated key’s visibility will both increase mobile search uptake and increase content purchasing by enabling subscribers to more efficiently find the content, services and information they seek.

“We have successfully used dedicated keys in the past to provide content we wanted to make readily available, including games and ringtones. It’s been proven that the easier it is for subscribers to find applications, the more likely it is that they will be adopted,” said Alltel senior VP of product management Wade McGill in a prepared statement. “We believe search is really at the heart of the mobile experience, and by putting JumpTap’s search solution right on the handset, our subscribers will use it even more often to find what they are searching for.”
For more on the Alltel/JumpTap search app:
- read this release