Ukrainian mobile content market worth 30 millionKiev, August 18, PRIME-TASS. According to a study carried out by ComNews Research, Ukraine’s content services market volume stood at around 30 million dollars in the first six months of 2006, excluding indirect gains from mobile marketing and content sold independently of mobile operators.
Analysts state that the five leading content providers control 48 percent of the market. Jump Ukraine holds the top position for the first half of 2006 with 17%, while the daughter company of Russian provider Inform-mobile comes in second with 12%. The Ukrainian branch of the Russian company Solvo International takes 8%, and Ukrainian content providers Point Com and Dnepr Telecom have 7 and 4 percent respectively.
The success of the top five is mostly attributable to their participation in projects to provide content under mobile operator’s brands or sub brands: Kievstar, Djuice, JEANS, UMC and Beeline.
The Ukrainian daughter companies of Russian market leaders i-Free, Infon and Logoton were in the next five, along with UPT-Mobile and Mobiline Media. Their appearance in the rating highlight trends in the development of the Ukrainian mobile content market. UPT-Mobile specialises in WAP projects and partners with the majority of popular Russian WAP sites. The content provider Mobiline Media is an offspring of ‘1+1′, one of Ukraine’s largest TV channels.
ComNews Research analysts predict that providers specialising in WAP projects will see a long-term growth in market share. They also foresee the migration of successful content projects to WAP, conditional to operators opening WAP-CPA. Media projects will also enjoy an increased share, although they are overly tied to competing media such as television and printed publishing, whose ratings are difficult to predict.
The analysts consider the Ukrainian content services market attractive for investment, and expect to find such major Western players as Jamba and Jet Multimedia entering the market in the near future.
Source- http://world.procontent.ru
Technorati : Beeline, Djuice, Dnepr Telecom, JEANS, Kievstar, Mobile, Point Com, Russia, Solvo International, Ukraine
Ice Rocket : Beeline, Djuice, JEANS, Kievstar, Mobile, Russia, Solvo International, Ukraine
