Virtually nine in ten of Mobile phone users are happy to receive pre-roll mobile ads in return for free content, revealed in a survey.The study comes from 4th Screen Advertising’s new Adlndex® for Mobile advertising effectiveness research, conducted by Dynamic Logic.The objective of the six week study was to evaluate the effectiveness of pre-roll mobile ads on O2 Active, across a sample of 600 men and women aged 16 and older.
Brands included Citroen and LG ran 15 second pre-roll adverts using age and gender targeting.
Key Findings revealed:
* Overall response to pre-roll ads on mobile phones was very positive, particularly amongst a young male audience, considered to be ‘early adopters’
* The video content that accompanies the pre-roll ads is important in determining the effectiveness of the advertising, demonstrating that people who enjoyed the content are more likely to respond positively to the accompanying advertising.
* Respondents seem to be happy with the trade-off of watching a mobile pre-roll ad in exchange for free video content, especially males and the younger audience. Eighty-eight percent said they were happy to have video ads if it meant they could watch free video.
The research also shows that mobile pre-roll ads are “attention grabbing” and increased brand recognition:
59% said the mobile ads made them more interested in the advertised brand.
62% said it gave a good impression of the brands being advertised.
This research suggests that participants are happy to view pre-rolls ads, providing the advertising is matched appropriately to the video content; that the recall of advertising was high and that 59% reported they were ‘more interested in the brand being advertised’, as a result of seeing the ad. “I believe that understanding what your customers want to view is a key to the success of every targeted mobile advertising campaign.”
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Google says it will have an Android-powered phone on the market in 2008, rebutting a source’s claims to the contrary.
According to a source familiar with the situation, although a large number of people are hard at work on the Gphone and the open-source operating system/platform for mobile devices (Android) the actual Gphone will not be ready for release this year.
That would mean that Apple’s second-generation iPhone, and the ever-growing list of about-to-be-released handsets (like the Garmin nuviphone, Research In Motion Blackberry Bold and Thunder, Sprint/Samsung Instinct and SonyEricsson Xperia) will now have a huge head-start over the Gphone.
However, a Google spokesperson says “We’re still on track to announce Android-powered phones this year. Some of our partners are publicly stating that they plan to ship Android phones in the fourth quarter.”
The source on the initial story would not speculate on the possibility that other devices that might run on variants of Android would be ready in time for the Christmas shopping season, nor would the source elaborate on exact reasons for the delay or a possible release date for the Gphone or various Android variants.
Android, based on the Linux operating system, is being jointly developed by Google and the Open Handset Alliance. The 34-member group includes mobile operators China Mobile, NTT DoMoCo, Sprint Nextel, T-Mobile, Telecom Italia, Telefonica, software companies , Google, Living Image, NMS, Nuance Communications, PacketVideo, SkyPop, semiconductor companies, Intel, Marvel, Nvidia, Qualcomm, Texas Instruments and handset manufacturers HTC, LG, Motorola and Samsung.
Missing from this impressive list of Android companies are some very well-known cell-phone leaders AT&T, Nokia and Verizon’s Verizon Wireless.
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Global demand for mobile phones remains strong, despite economic uncertainty in rich nations and rising food prices in poorer countries.
Consultancy firm Strategy Analytics says 282 million handsets were shipped worldwide in the first three months of 2008, up 14% from a year ago. The growth was driven by rising demand in markets such as Africa and Asia. Nokia maintained its dominant position with a 40.9% market share but shipments of LG and Samsung phones grew fastest. Motorola, Sony Ericsson and Apple lost market share in the quarter.
“Motorola’s 10% global market share is at the lowest level since our records began,” Strategy Analytics said. “It is in real danger of being overtaken by LG.” It said Motorola’s handsets were “unexciting”, while LG’s “good looking” and “feature rich” handsets were popular amongst consumers.Demand for mobile phones was most brisk in emerging markets, particularly in Africa and Asia. It said that rocketing food prices in developing countries and the financial crisis affecting richer countries had so far had limited impact on demand for mobile handsets.
Strategy Analytics forecasts demand will continue to rise, but at a slightly slower rate. It predicts 290 million handsets will be sold in the second quarter of this year, up 12% from the same period a year earlier.
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Worldwide sales of mobile phones surpassed 1.15 billion units in 2007, according to market research firm Gartner. The company also said that three new companies entered the top ten in sales for the first time including Apple with its iPhone.
Apple was joined in the top ten by ZTE and Research in Motion with its popular BlackBerry device.
Nokia is leading the way in mobile phone sales with a 37.8 percent market share, followed by Motorola (14.3 percent), Samsung (13.4 percent), Sony Ericsson (8.8 percent) and LG (6.8 percent). Total worldwide phone sales increased by 16 percent from 2006, according to Gartner.
While 2007 was a good year for mobile phone-makers, the same does not hold true for 2008’s outlook. “After another strong year, we expect the growth in sales of mobile devices to end users will decelerate in 2008 and fall to about 10 per cent growth as mature markets become more saturated,” said Carolina Milanesi, research director for mobile devices at Gartner.
Apple introduced the iPhone last June and has sold over 4 million units since, including 2.3 million units in the last quarter alone.
At the Goldman Sachs investor conference earlier this week, Apple’s Chief Operating Officer, Tim Cook, said the company is confident it will make its goal of selling 10 million phones by the end of 2008. Cook also said that Apple is not married to the single carrier model of selling iPhones, although that is the strategy the company has adopted to this point.
Apple is holding a special event in Cupertino, Calif. next week where it will unveil a new software development kit (SDK) for the iPhone, which will allow third-party developers to write applications for the device. This will take away one major complaint from consumers of not having the option to install applications on the iPhone.
Wireless Mobile Telecom Wireless News
- February 13th, 2008
- 3:08 pm
Omnifone is expanding distribution for its MusicStation service to handset makers. After already launching the music downloads service with network operators, the company has now struck a deal to market the service on LG phones. The new service, called MusicStation Max, will see the subscription service built in to the handset, with users only having to sign up for a 12- or 18-month plan to take advantage of the pre-registered licence. LG will launch the first phones, with touch-screen interface and compatible with 3G/HSDPA networks, in the first half of this year. MusicStation Max features a PC companion product for device synchronization, as well as the right to transfer downloaded tracks to other Max handsets. LG and Omnifone said they will work with network operators to ensure retail distribution for the phones.
Wireless Mobile Telecom Wireless News
- February 4th, 2008
- 1:20 pm
Six handset makers have been awarded post-trial period access licences to China’s 3G network, reports Xinhua. The licences will immediately give Lenovo, ZTE, Hisense, Samsung, LG and New Postcom opportunities to win procurement deals from China Mobile. The Chinese mobile operator plans to purchase 30,000 TD-SCDMA mobile phones and 10,000 data cards for 3G network trials. Three major Chinese phone operators China Mobile, China Telecom and China Netcom are conducting network trials of TD-SCDMA in ten cities.
Wireless Mobile Telecom Wireless News
- December 18th, 2007
- 3:22 pm
Delivery of the largest Bluetooth advertising campaign in UK history has demonstrated that uptake of the platform is growing fast amongst mobile phone users.
The launch of the new LG ‘Viewty’ camera phone saw a campaign rolled out in Vue and Cineworld cinemas offering movie trailers for download to consumers’ mobile phones.
It was supported by an integrated campaign that also included posters, screens and stands.
Created by Bluepod Media, the campaign was set the aim of achieving 370,000 downloads, which were exceeded by 62,000 to deliver a total of 432,000 within three weeks – 10 days ahead of expectations.
Bluepod Media CEO Stefan Hohmann: “The results of this new campaign show conclusively that Bluetooth advertising is a powerful means of reaching consumers in a way that they are genuinely interested in.
“Click-through rates of over 30% simply don’t happen in other advertising media and the fact that our targets were hit with a week left to run on the campaign demonstrates that this technology is a revolutionary development in mobile advertising.”
Wireless Mobile Telecom Wireless News Mobile Advertising
- November 17th, 2007
- 6:54 am
Alcatel-Lucent and LG Electronics have completed Long Term Evolution test calls using Alcatel-Lucent’s LTE services and mobile device prototypes from LG. The tests demonstrated super high-speed data transmissions, validating the expected performance of LTE in the field and were conducted using both single antenna and multiple input / multiple output 2×2 configurations, transmitting over a 10 MHz channel. This effort is part of a broader testing regime being conducted under the auspices of the LTE/SAE Trial Initiative. The collaboration between Alcatel-Lucent and LG focuses on ensuring the early availability of a stable, open and fully integrated LTE system incorporating infrastructure, innovative devices and applications. The collaboration covers areas including technical cooperation, interoperability testing, market research on applications and devices and joint customer outreach. The two companies expect to deliver commercial LTE services by 2009.
Wireless Mobile Telecom Wireless News
- November 17th, 2007
- 6:54 am
Alcatel-Lucent and LG Electronics have completed Long Term Evolution test calls using Alcatel-Lucent’s LTE services and mobile device prototypes from LG. The tests demonstrated super high-speed data transmissions, validating the expected performance of LTE in the field and were conducted using both single antenna and multiple input / multiple output 2×2 configurations, transmitting over a 10 MHz channel. This effort is part of a broader testing regime being conducted under the auspices of the LTE/SAE Trial Initiative. The collaboration between Alcatel-Lucent and LG focuses on ensuring the early availability of a stable, open and fully integrated LTE system incorporating infrastructure, innovative devices and applications. The collaboration covers areas including technical cooperation, interoperability testing, market research on applications and devices and joint customer outreach. The two companies expect to deliver commercial LTE services by 2009.
Wireless Mobile Telecom Wireless News
- November 12th, 2007
- 8:15 am
Google Inc. drew considerable media attention last week with an idea and 33 influential friends.
Missing was its long-rumored gPhone, whose actual fate remains a closely guarded secret.
Instead, Google announced a consortium of 34 companies—the Open Handset Alliance (OHA)—and a common goal of producing an open-source, Linux-based operating system named Android. Apart from the cuddly name, the announcement had a whiff of déjà vu to it. A brimming handful of roughly analogous efforts have been launched since the turn of the century without disruptive effect.
The difference this time is Google’s plan to create a smartphone OS that could bring cheap smartphones to carriers and their subscribers, generate billions of “eyeballs” for Google’s advertisers and, possibly, spark more demand for carriers’ revenue-generating data services.
But reality bites. Handsets running Android from OHA members Samsung Electronics Co. Ltd., Motorola Inc., LG Electronics Co. and HTC Corp. are due in the second half of 2008 at the soonest, probably led by HTC, according to that company. That’s a minimum of eight months, a virtual eternity in the mobile space, and certainly enough time for other heavyweights in the arena such as Nokia Corp., Microsoft Corp. and Apple Inc.—all absent from the OHA’s membership, each with their own OS—to ratchet up the competition.
Google Inc. drew considerable media attention last week with an idea and 33 influential friends.
Missing was its long-rumored gPhone, whose actual fate remains a closely guarded secret.
Instead, Google announced a consortium of 34 companies—the Open Handset Alliance (OHA)—and a common goal of producing an open-source, Linux-based operating system named Android. Apart from the cuddly name, the announcement had a whiff of déjà vu to it. A brimming handful of roughly analogous efforts have been launched since the turn of the century without disruptive effect.
The difference this time is Google’s plan to create a smartphone OS that could bring cheap smartphones to carriers and their subscribers, generate billions of “eyeballs” for Google’s advertisers and, possibly, spark more demand for carriers’ revenue-generating data services.
But reality bites. Handsets running Android from OHA members Samsung Electronics Co. Ltd., Motorola Inc., LG Electronics Co. and HTC Corp. are due in the second half of 2008 at the soonest, probably led by HTC, according to that company. That’s a minimum of eight months, a virtual eternity in the mobile space, and certainly enough time for other heavyweights in the arena such as Nokia Corp., Microsoft Corp. and Apple Inc.—all absent from the OHA’s membership, each with their own OS—to ratchet up the competition.
Google Inc. drew considerable media attention last week with an idea and 33 influential friends.
Missing was its long-rumored gPhone, whose actual fate remains a closely guarded secret.
Instead, Google announced a consortium of 34 companies—the Open Handset Alliance (OHA)—and a common goal of producing an open-source, Linux-based operating system named Android. Apart from the cuddly name, the announcement had a whiff of déjà vu to it. A brimming handful of roughly analogous efforts have been launched since the turn of the century without disruptive effect.
The difference this time is Google’s plan to create a smartphone OS that could bring cheap smartphones to carriers and their subscribers, generate billions of “eyeballs” for Google’s advertisers and, possibly, spark more demand for carriers’ revenue-generating data services.
But reality bites. Handsets running Android from OHA members Samsung Electronics Co. Ltd., Motorola Inc., LG Electronics Co. and HTC Corp. are due in the second half of 2008 at the soonest, probably led by HTC, according to that company. That’s a minimum of eight months, a virtual eternity in the mobile space, and certainly enough time for other heavyweights in the arena such as Nokia Corp., Microsoft Corp. and Apple Inc.—all absent from the OHA’s membership, each with their own OS—to ratchet up the competition.
Google Inc. drew considerable media attention last week with an idea and 33 influential friends.
Missing was its long-rumored gPhone, whose actual fate remains a closely guarded secret.
Instead, Google announced a consortium of 34 companies—the Open Handset Alliance (OHA)—and a common goal of producing an open-source, Linux-based operating system named Android. Apart from the cuddly name, the announcement had a whiff of déjà vu to it. A brimming handful of roughly analogous efforts have been launched since the turn of the century without disruptive effect.
The difference this time is Google’s plan to create a smartphone OS that could bring cheap smartphones to carriers and their subscribers, generate billions of “eyeballs” for Google’s advertisers and, possibly, spark more demand for carriers’ revenue-generating data services.
But reality bites. Handsets running Android from OHA members Samsung Electronics Co. Ltd., Motorola Inc., LG Electronics Co. and HTC Corp. are due in the second half of 2008 at the soonest, probably led by HTC, according to that company. That’s a minimum of eight months, a virtual eternity in the mobile space, and certainly enough time for other heavyweights in the arena such as Nokia Corp., Microsoft Corp. and Apple Inc.—all absent from the OHA’s membership, each with their own OS—to ratchet up the competition.
Google Inc. drew considerable media attention last week with an idea and 33 influential friends.
Missing was its long-rumored gPhone, whose actual fate remains a closely guarded secret.
Instead, Google announced a consortium of 34 companies—the Open Handset Alliance (OHA)—and a common goal of producing an open-source, Linux-based operating system named Android. Apart from the cuddly name, the announcement had a whiff of déjà vu to it. A brimming handful of roughly analogous efforts have been launched since the turn of the century without disruptive effect.
The difference this time is Google’s plan to create a smartphone OS that could bring cheap smartphones to carriers and their subscribers, generate billions of “eyeballs” for Google’s advertisers and, possibly, spark more demand for carriers’ revenue-generating data services.
But reality bites. Handsets running Android from OHA members Samsung Electronics Co. Ltd., Motorola Inc., LG Electronics Co. and HTC Corp. are due in the second half of 2008 at the soonest, probably led by HTC, according to that company. That’s a minimum of eight months, a virtual eternity in the mobile space, and certainly enough time for other heavyweights in the arena such as Nokia Corp., Microsoft Corp. and Apple Inc.—all absent from the OHA’s membership, each with their own OS—to ratchet up the competition.
Google Inc. drew considerable media attention last week with an idea and 33 influential friends.
Missing was its long-rumored gPhone, whose actual fate remains a closely guarded secret.
Instead, Google announced a consortium of 34 companies—the Open Handset Alliance (OHA)—and a common goal of producing an open-source, Linux-based operating system named Android. Apart from the cuddly name, the announcement had a whiff of déjà vu to it. A brimming handful of roughly analogous efforts have been launched since the turn of the century without disruptive effect.
The difference this time is Google’s plan to create a smartphone OS that could bring cheap smartphones to carriers and their subscribers, generate billions of “eyeballs” for Google’s advertisers and, possibly, spark more demand for carriers’ revenue-generating data services.
But reality bites. Handsets running Android from OHA members Samsung Electronics Co. Ltd., Motorola Inc., LG Electronics Co. and HTC Corp. are due in the second half of 2008 at the soonest, probably led by HTC, according to that company. That’s a minimum of eight months, a virtual eternity in the mobile space, and certainly enough time for other heavyweights in the arena such as Nokia Corp., Microsoft Corp. and Apple Inc.—all absent from the OHA’s membership, each with their own OS—to ratchet up the competition.
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88% of mobile users are hapy to get ads for the free content (US)
