Wireless Federation

AXIS chooses Business Logic Systems to drive incremental revenues and loyalty amongst its recently created AXIS Salam community. Indonesian mobile network operator achieves real time SMS communication with a targeted community using InTelestage™.
Business Logic Systems, a specialist in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators, is playing a key role in helping Indonesia’s newest mobile operator, AXIS to drive customer loyalty and increase revenues from its recently created AXIS Salam community.

Launched in August 2008 to coincide with the preparations for Eid, AXIS Salam is a pre-pay offering which is aimed at the Islamic community. To persuade new customers to join the community and encourage existing users to top up, AXIS Salam is giving subscribers the chance to enter a Lucky Draw competition to win a trip to ‘Hajj’ and ‘Umrah’.

InTelestage™ is being used to communicate with all customers in real time. When a new customer joins AXIS Salam they receive an automatically generated text message to welcome them to the network and to let them know that they have been entered into the Lucky Draw competition.

When users top up, points are allocated to their account in accordance to how much they spend. InTelestage™ manages this entire process and sends further text messages to let subscribers know how many points they have, as having more points increases the likelihood of winning. Every six weeks InTelestage™ automatically chooses the winners.

“Creating a highly targeted and specialist community is a very clever idea,” commented Vicks Kanagasingam, President Asia Pacific, Business Logic Systems. “By using a two-pronged approach where the Lucky Draw campaign attracts new customers and our InTelestage™ technology creates and maintains regular customer contact, AXIS Salam can reward profitable customers, boost retention and increase the lifetime value of its pre-paid customers.”

“Over 90 per cent of mobile phone users in Indonesia are pre-pay, which makes ongoing customer contact and customer loyalty extremely difficult,” explained Johan Buse, Chief Marketing Officer, AXIS. “When we launched AXIS Salam, we wanted to buck the trend and have regular, discreet contact with our users; Business Logic Systems has been key to allowing us to do this.

“Once customers have joined the AXIS Salam community, InTelestage™ is the all important ‘glue’ that enables us to have a regular, two way communication flow with our subscriber base. The system automatically sends informative SMS messages to our customers, which encourages them to top up regularly. This drives ongoing loyalty, which is helping us meet our aim of signing up 200,000 new AXIS Salam customers by the end of 2008.”

About Business Logic Systems
Business Logic Systems is a specialist provider of customer intelligence, marketing automation and customer loyalty solutions for mobile network operators. Its InTelestage portfolio of products, solutions and technologies helps operators create fully automated marketing solutions that reduce churn, deliver improved subscriber profitability and build long-term customer loyalty.

InTeleStage offers a unique capability to interpret customer usage and behavioural data in real time; this enables operators to link disparate organisational and data silos to provide an holistic view of customer activity, supporting relevant dialogue and accurate campaign targeting for automated marketing campaigns.

Business Logic Systems operates from offices in UK, Malaysia, Australia, Austria and Dubai, with a development centre in Romania. InTeleStage is deployed by some of the world’s leading mobile operators including Celcom, Saudi Telecom Company (STC) and Telstra and is also licensed to leading network platform providers for the development of their own innovative solutions. Business Logic Systems’ partners include Acision, Alcatel-Lucent and Ericsson.

For further information please visit: www.businesslogicsystems.com
Wireless Mobile Telecom Wireless News

Mobily had signed a site sharing agreement, as well as a local roaming agreement, whereas Zain would use Mobily’s state-of-the-art infrastructure until its own network is up and running. Mobiliy has many services on offer for the pilgrims, such as free Internet connectivity through WiFi in the holy sites. The company is also giving away millions of awareness brochures and dispatching millions of SMS messages in an awareness campaign. The company also added new features to its Rihal package, which enjoys runaway popularity among pilgrims, and is giving away millions of gifts, such as umbrellas and water bottles.

For more information, please visit www.mobily.com.sa

About Wireless Federation

Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.

For more information, please visit http://wirelessfederation.com/news/

Wireless Mobile Telecom Wireless News

Alcatel-Lucent has been selected by Telecom New Zealand (Telecom) to deploy its IP Multi- Protocol Label Switching (IP/MPLS)-based mobile backhaul solution. This will enable Telecom to accommodate its growing cellular W-CDMA and High Speed Packet Access (HSPA) traffic needs and to cost effectively scale its mobile services across a unified network infrastructure. Alcatel-Lucent’s IP/MPLS solution is being rolled out across Telecom nationwide and supports its strategic transition to all-IP network.
Alcatel-Lucent’s solution features pseudowire technology, which adapts various traffic and media types from the W-CDMA base stations into IP/MPLS. As Telecom moves to a W-CDMA and HSPA deployment, the backhaul network will have the flexibility and cost-effective scalability needed to support strong traffic growth. Telecom’s mobile backhaul network will also leverage the existing IP/MPLS aggregation network already provided by Alcatel-Lucent for residential and business services. This supports Telecom’s strategic decision to consolidate services onto a converged network infrastructure.
“Alcatel-Lucent’s backhaul solution resolves the issue of cost-effectively transporting the exponential growth of data services we expect from the deployment of the W-CDMA mobile network,” said Stuart Sutton, Chief Technology Officer - Technology and Shared Services, Telecom New Zealand. “It will allow us to scale efficiently and rapidly roll out exciting new mobile broadband services, while its high availability features will ensure a reliable mobile broadband service for our customers.”
Alcatel-Lucent’s pseudowire solution includes the 7705 Service Aggregation Router (SAR) which is deployed in cellular base station sites to consolidate and aggregate traffic. The Alcatel-Lucent 7705 SAR allows service providers to scale traffic and simultaneously flatten their cost-curves for leased bandwidth, therefore improving their competitiveness. The 7705 SAR inherits its software architecture from the widely deployed IP/MPLS Service Router product line, retaining and building on its qualities but at a price and form factor appropriate to the cell site and hubs.
“We are building on our success with Telecom in supporting existing residential and business services with our IP/MPLS products,” said Steve Lowe, Chief Executive Officer, Alcatel-Lucent New Zealand. “With the addition of the 7705 SAR, and interworking capability with our entire service routing portfolio, Alcatel-Lucent is bringing an end-to-end converged solution for mobile traffic transport.”
The contract reconfirms Alcatel-Lucent’s expertise in addressing mobile operators’ requirements, enabling CDMA and GSM/W-CDMA service providers to profitably scale their networks. By providing an evolution path for any type of infrastructure (copper, fibre, wireless), Alcatel-Lucent delivers integrated, end-to-end management across fixed and mobile technology. With its Mobile Evolution Transport Architecture (META), Alcatel-Lucent has developed the industry’s most comprehensive vision for the evolution of mobile networks from TDM to all-IP.
In addition to the Alcatel-Lucent 7705 SAR, TNZ has already deployed a Carrier Ethernet network based on Alcatel-Lucent’s 7450 Ethernet Services Switch and an IP/MPLS infrastructure for residential services based on the Alcatel-Lucent 7750 Service Router - all managed end-to-end by the Alcatel-Lucent 5620 Service Aware Manager.

About Alcatel-Lucent

Alcatel-Lucent is the trusted partner of service providers, enterprises and governments worldwide, providing solutions that deliver voice, data and
video communication services to end-users. A leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, Alcatel-Lucent leverages the unrivalled technical and scientific expertise of Bell Labs, one of the largest innovation powerhouses in the communications industry. With operations in more than 130 countries and the most experienced global services organization in the industry, Alcatel-Lucent is a local partner with a global reach. Alcatel-Lucent achieved revenues of Euro 17.8 billion in 2007 and is incorporated in France, with executive offices located in Paris.

For more information, please visit www.alcatel-lucent.com

About Wireless Federation

Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.

For more information, please visit www.wirelessfederation.com

Wireless Mobile Telecom Wireless News

Glu Mobile  announced that it is reducing headcount and operating expenses across its global organization. As a result of these and previous actions, the Company will reduce total annualized non-GAAP operating expenses by approximately $13 million, or 19 percent from its second quarter 2008 levels. When these actions are completed and the benefits are fully realized beginning in the first quarter of 2009, total non-GAAP operating expenses in 2009 are expected to be approximately $57 million.
“These decisions are difficult but necessary given the increasing economic headwinds facing our industry and the softening in consumer spending,” said Greg Ballard, chief executive officer. “By realigning our operations and resources worldwide, we are able to improve our financial performance in the near term while continuing to invest in key growth opportunities in the mobile games industry, especially surrounding high-end handsets and new platforms such as iPhone, Android and N-Gage. In addition, I have asked the Board to reduce my salary by 25% as part of our cost reduction efforts until the Company is demonstrating consistent progress toward our long-term goals.”
“This reduction in headcount and other operating expenses continues our focus on expense controls that began late in the second quarter of 2008 across all areas of our business to better position the Company’s financial foundation and support our growth initiatives,” said Eric R. Ludwig, senior vice president and chief financial officer. “These actions will improve our liquidity in 2009, and we continue to explore other avenues to improve our available cash and credit positions.”
The Company currently estimates that, in connection with the workforce reduction, it will incur pre-tax restructuring charges in the fourth quarter of 2008 related to estimated severance costs in the range of approximately $625,000 to $675,000. Substantially all of these charges will result in future cash expenditures, of which the Company believes approximately $230,000 will be paid in the fourth quarter of 2008 and the remainder will be paid in the first quarter of 2009. Additionally, the Company expects to record a pre-tax, non-cash facility closure charge in the range of approximately $700,000 to $800,000 in the fourth quarter of 2008.

About Glu
Glu is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and Brain Genius, and titles based on major brands from partners including Atari, Activision, Konami, Harrah’s, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, Calif. and has offices in London, France, Germany, Spain, Italy, Sweden, Poland, Russia, China, Brazil, Chile, Canada and Mexico.

For more information, please visit www.glu.com

About Wireless Federation

Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.

For more information, please visit http://wirelessfederation.com/news/

Wireless Mobile Telecom Wireless News

Under a five-year contract, Nokia Siemens Networks has supplied a complete MVNO platform, comprising packet core equipment, applications and network management tools as well as a broad range of services within the so-called Build-Operate-Transfer (BOT) arrangement, to allow Cyfrowy Polsat to offer new consumer services, known as Rodzinna Telefonia Komorkowa (Family Cellular Telephony), in an environment where fast implementation and quality are critical.

Currently, the system is ready to serve some 200,000 end-users of the new service and the agreement provides for possible extensions of the telecommunications platform functionality to adapt it to a growing number of subscribers of Family Cellular Telephony.

“Like in our basic television business, we wanted to be able to offer our end users state-of-the-art mobile services with a lot of flexibility and freedom in setting up their subscriptions and controlling their accounts. It was possible to achieve these goals with Nokia Siemens Networks’ advanced solution, which allows us to differentiate from other MVNOs and serve our customers best,” said Dominik Libicki, the President of the Board of Cyfrowy Polsat.

”Mobile users are becoming ever more sophisticated and it is critical that operators are able to meet that challenge with a flexible and high quality platform, as Cyfrowy Polsat is doing,” said Tomasz Gierczak of Nokia Siemens Networks, who is in charge of business with Poland’s alternative carriers. “This launch marks the first implementation of our complete leading-edge MVNO solution in Poland and one of the first in Europe, and we are looking forward to a successful partnership with Cyfrowy Polsat.”

The Nokia Siemens Networks BOT solution allows for a faster implementation and guarantees quality services from the first day of commercial operation. It brings together a variety of services, including consulting and network planning, network implementation, project management and system maintenance through to the commercial launch of the mobile phone services and it provides for a smooth handover of the operations and maintenance once these competences are developed within the operator’s organization.

Cyfrowy Polsat’s telecommunications infrastructure not only does take advantage of Nokia Siemens Networks’ cost-efficient mobile softswitching solution and advanced packet core, but also it envisions a future implementation of the central database equipment (Home Location Register) as well as Value Added Services’ platforms (e.g. multimedia and messaging platforms). The complete solution is capable of communicating flawlessly with the host network of Polska Telefonia Cyfrowa, the operator of ERA, which makes it possible for Cyfrowy Polsat offer its mobile services.

About Cyfrowy Polsat
Cyfrowy Polsat (www.cyfrowypolsat.pl) is the largest, per subscriber number, paid DTH satellite platform in Poland. As at the end of September 2008 Cyfrowy Polsat had a total of 2.4m subscribers, i.e. about 42% more than in the comparable period of 2007.

Cyfrowy Polsat enables its subscribers reception of 72 Polish language channels, including film, sports, music, entertainment, news, education, and children’s channels. In order to meet expectations n order to meet the needs of subscribers it broadcast High Definition TV. Viewers currently have access to four HD channels - Polsat Sport HD, HBO HD, Eurosport HD and MTVNHD.

Cyfrowy Polsat is the first satellite digital TV provider who offered a recording and pausing enabled set top box – DVR. In November 2007 it launched its own production of set top boxes launching a modern digital set top box with exceptionally small size – the Mini. Using a strong brand and large subscriber base, on 8 September 2008 the platform began providing telecommunication services as MVNO.

Since 6 May 2008 the company has been listed on the Warsaw Stock Exchange. Polaris Finance is the largest shareholder of Cyfrowy Polsat, which holds 65.23% of shares. The Company has significantly improved its financial results. In Q3 2008 consolidated revenues were PLN 290.6m, or 46.3% more compared to corresponding period of last year. The EBITDA (operating profit increased by depreciation) increased in the period by 72.9% to PLN 109m, and the net profit totaled PLN 84.2m, or about 85.8% more than in previous year.

About Nokia Siemens Networks
Nokia Siemens Networks is a leading global enabler of communications services. The company provides a complete, well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20,000 service professionals worldwide. Nokia Siemens Networks is one of the largest telecommunications infrastructure companies with operations in 150 countries. The company is headquartered in Espoo, Finland.
www.nokiasiemensnetworks.com

About Wireless Federation
Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.
For more information, please visit www.wirelessfederation.com
Wireless Mobile Telecom Wireless News

Azure Media , the mobile marketing, advertising and strategy firm debuts Zala™(myzala.com), the first mobile money transfer application developed exclusively for Blackberry® devices at the 2008 Blackberry® Developer’s Conference. Zala™ is the first dual consumer-to-consumer and business-to-consumer application in the financial services space that leverages the BlackBerry® Enterprise Server (BES) and the BlackBerry® Mobile Data System (BMDS). The tremendous value of the Zala™ application is that it permits secure person-to-person transactions on a unified communication platform, which creates an optimized user experience and equally optimized enterprise deployment, maintenance and security strategy for any organization that is considering mobile banking, bill presentment or payment as a commercial service.

“We decided that the first release of Zala™ was most suitable for BlackBerry® consumers because this is a user group that wants instant information, instant transactions, security and an easy way to manage their personal finances. We wanted to eliminate the challenges associated with wiring money when we were developing our consumer-to-consumer edition of Zala,” said CEO, Brian Lisi. “Texting is not for everyone,” said Ron Espinosa, Vice President of Development, “Zala™ differs from similar apps because it’s a rich application, not a SMS-based messaging system, rather the Zala™ interface capitalizes on the large Blackberry display and trackball navigation.” “We wanted Zala™ users to experience mobile computing, so usability was a critical factor to simplify complex processes and to bolster user adoption,” stated Tamecca Anthony, Chief Marketing Officer.

Aside from making sending and receiving money easier for consumers, the second release of Zala™, which is scheduled for the 2nd quarter of 2009, will allow “corporate or enterprise” users to use Zala™ as an alternative payroll and expense management service. Zala™ comes out at a time when the American public is demanding greater corporate accountability. “We think that the Zala™ application will curtail ‘corporate binge spending.’ Corporate finance administrators can easily adjust ‘the controls’ on a Zala account including spending limits, restrictions, replenishment amounts and reimbursements. This is made possible in the mobile environment because we harnessed the power of the Blackberry® Enterprise Server and devised a platform that was centered around Blackberry’s adherence to unified communication,” said Joe Bambara, Senior Solutions Architect.

About Azure Media
Founded in 2004, Azure Media is a full service mobile marketing, advertising and strategy firm, headquartered in New York City. Our primary objective is to leverage mobile technologies into engaging marketing concepts and mobile computing applications.

The cornerstone of our technology platform and philosophy is rooted in FIA (Find, Inform and Alert) using three correlating technologies:

* LBS (Location Based Services)
* 2-D scanning
* Mobile Messaging

The mobile concepts devised by Azure Media can be integrated into existing traditional advertising campaigns or implemented as standalone campaigns that target one customer at a time. Azure Media is also the premiere mobile merchandising developers and creators of FIA Touch, an interactive and mobile digital signage solution.

Azure Media is proud member of several trade organizations and development communities including Mobile Marketing Association and an authorized Blackberry Enterprise developer.

For more information, please visit www.azuremedia.com
About Wireless Federation

Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.

For more information, please visit www.wirelessfederation.com
Wireless Mobile Telecom Wireless News

Nokia Corp has announced that it has completed its offer to acquire Symbian Limited. All conditions to Nokia’s offer to acquire Symbian Limited have been satisfied and it has received valid acceptance of greater than 99.9% of the total Symbian shares that Nokia did not already own. Symbian is the software company that develops and licenses Symbian OS, the market-leading open operating system for mobile devices.
The closing of the offer is a fundamental step in the establishment of the Symbian Foundation, announced on June 24, 2008 by Nokia, together with AT&T, LG Electronics, Motorola, NTT DoCoMo, Samsung, Sony Ericsson, ST-NXP Wireless, Texas Instruments and Vodafone. All Symbian employees are planned to become Nokia employees on February 1, 2009.

About Nokia

Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.
For more information, please visit www.nokia.co.in
About Wireless Federation

Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.
For more information, please visit www.wirelessfedeartion.com

Wireless Mobile Telecom Wireless News

Portugal Telecom’s TMN has added the Zlango mobile messaging service for its subscribers. Zlango gives consumers enhanced messaging capabilities on the mobile phone with the incorporation of icons into text messages/SMS. TMN is the largest mobile operator in Portugal with more than 6 million customers.
The novel service has gained rapid acceptance in parts of Europe, the Middle East and Asia where other mobile telecom operators have already deployed Zlango. Compatible with more than 450 handset devices, the communication-enhancing application has caught on quickly with the youth market. Operators are deploying the service to differentiate themselves, capture a larger share of the $70 billion worldwide SMS/text messaging market and establish themselves with teens and tweens customers.
Previous roll outs have increased average revenue per user (ARPU) for operators by driving more messages to be sent, as well as reducing customer churn while driving phone upgrades. The youth demographic in particular have found Zlango engaging and leads the adoption of the application in 12 different countries including Malaysia, Philippines, Ukraine and Israel.
“With the launch of the Zlango service, TMN continues its strategy of convergence and multiplatform service development, using advances in technology to benefit its customers,” says Mario Sousa, Data and Content Business Director, TMN. “Zlango is an opportunity for TMN to position itself once more as the most innovative operator in Portugal.”
The Zlango service does not require any data connection and utilizes the existing SMS infrastructure for communications. Operators and handset manufacturers offering Zlango have been able to increase SMS related revenue by offering youth audiences the communication functionality they are already using on the PC and other platforms.
“I’m very proud of adding TMN to our list of mobile operator partners, helping them differentiate against the commoditization of mobile messaging,” said Yoav Lorch, CEO, Zlango. “We’re tapping into the desire young people have to always find new ways to express themselves, and giving our partners a means to differentiate their offering.”
When using Zlango, users can incorporate images that substitute words and phrases into their messages. As the saying goes - a picture is worth a thousand words. In fact, in some countries it is considered rude not to use Zlango or similar icons in messages. Zlango’s availability in more than 20 different languages allows people from around the world to break down communication barriers.

About Zlango

Zlango is the global leader in visually-enhanced text messaging solutions and services. Zlango’s mobile messaging platform allows users to incorporate images and icons into their SMS and text messages. Zlango’s product portfolio includes a set of additional applications supporting 20 different languages that allow easy integration into web-mail, social networks, instant messaging platforms, as well as avatar creation.
Zlango is deployed in 12 countries. Customers include Portugal Telecom/TMN, Globe (Philippines), Kiyv Star (Ukraine), Celcom (Malaysia) and other mobile operators. Zlango’s lead investors are Benchmark Capital and Accel Partners.

For more information, please visit www.zlango.com.

About TMN
Created in March 1991, TMN is the mobile subsidiary of the Portugal Telecom Group and today’s leading operator in the mobile telecommunications market in Portugal. Betting on the ongoing diversification of solutions tailored to individual and professional needs, TMN makes technological innovation and orientation toward the client drive its overall activity.

About Wireless Federation

Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.

For more information, please visit www.wirelessfederation.com

Wireless Mobile Telecom Wireless News

Alcatel-Lucent announced that it has been selected by China Telecom, China’s leading telecom operator, to provide end-to-end communication solution for China Telecom and increase the capacity and coverage of its mobile voice and data network throughout the country. The contract was secured through Alcatel Shanghai Bell, Alcatel-Lucent’s Chinese flagship company.

With this USD 230 million contract, Alcatel Shanghai Bell will provide its unparalleled end-to-end CDMA wireless networking solutions for China Telecom in 56 cities of 9 provinces in China. The deployment is currently underway and the expanded network will begin providing commercial services by the end of 2008. Alcatel Shanghai Bell also will provide IP service routers and applications platforms and services for the deployment.
“China Telecom is making a bold investment in the country’s communications infrastructure to ensure that the people of China have access to some of the most sophisticated and useful mobile services available, such as mobile Web access.” said Olivia Qiu, President of Alcatel Shanghai Bell. “This agreement builds on our longstanding collaboration with China Telecom and our commitment to ensure that they have a state-of-the-art network that supports their business goals and strategy. The agreement with China Telecom further confirms Alcatel-Lucent’s leading position in the CDMA market in China and worldwide.”

For the deployment, Alcatel Shanghai Bell will provide a robust infrastructure incorporating a range of base stations designed to fit a wide variety of deployment scenarios, from those designed to serve usage-heavy urban areas to those suited to providing coverage in more rural areas where populations are more dispersed. These bases stations all use many common hardware and software elements, allowing for easier maintenance and lower operating costs, and can be readily upgraded to support 3G services in the future.

Alcatel-Lucent is the world’s leading CDMA/EV-DO vendor with global market share of more than 46 percent in 2007, far exceeding that of the company’s closest competitor. Alcatel-Lucent also is a global leader in the development and deployment of third-generation (3G) networks, having deployed commercial 3G (UMTS/HSPA and CDMA/EV-DO) systems for more than 70 operators worldwide.
Alcatel-Lucent is strongly committed to strengthening its position in the mobile market.

About China Telecom
China Telecommunications Corporation (China Telecom) is an extra-large state-owned telecom operator organized according to China’s telecom industry reform scheme. As a principal telecom enterprise and the greatest basic telecom operator of China, China Telecom owns the global largest fixed-line telephone network that covers the cities and towns as well as the rural areas of China and penetrates to every corner of the world. Member units of China Telecom include 31 provincial (municipal and autonomous regional) enterprises which provide telecom services nationwide.

About Alcatel-Lucent
Alcatel-Lucent is the trusted partner of service providers, enterprises and governments worldwide, providing solutions that deliver voice, data and video communication services to end-users. A leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, Alcatel-Lucent leverages the unrivalled technical and scientific expertise of Bell Labs, one of the largest innovation powerhouses in the communications industry. With operations in more than 130 countries and the most experienced global services organization in the industry, Alcatel-Lucent is a local partner with a global reach. Alcatel-Lucent achieved revenues of Euro 17.8 billion in 2007 and is incorporated in France, with executive offices located in Paris.
For more information, please visit www.alcatel-lucent.com

About Wireless Federation

Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.

For more information, please visit www.wirelessfederation.com

Wireless Mobile Telecom Wireless News

Marking the arrival of the National Day and the beginning of the festive season, Etisalat announced its mega festive promotion for the month of December. Enterprise and individual customers can now significantly gain from purchasing Etisalat Wasel and postpaid connections during December, with 100% and approximately 150% ‘airtime credit’ for making international calls on new Wasel and postpaid connections respectively. Additionally customers can also benefit from the free Voice SMS service from 2nd-13th December to celebrate the occasion of National Day and Eid al Adha with their friends and family. Customers will also get a 15% discount, till 31st December, on purchase of 3G router E960 that will cost AED 849 instead of AED 999.

For every new postpaid connection, subscribers will enjoy a credit back airtime return of AED 185 on international calls (around 150% of the cost of connection) over a period of three months (AED 65 in the first month, AED 60 in second month and an additional bonus of AED 60 in the third month).

Similarly, for every new Wasel account, subscribers will enjoy credit back airtime for international calls worth AED 165 (100% of the cost of connection) staggered in three months - AED 60 in the first month, AED 55 in second month and AED 50 in the third month.

The monthly credit bonus can be used to call any International destination during the same month only. Both post paid and prepaid subscribers can check their bonus credit by calling *121*5# from their mobile phones.

Customers can also wish their loved ones using free Voice SMS service from 2nd December - 13th December. To avail this service, customers can simply dial * followed by mobile number (e.g *050xxxxxxx) and press call button to record their message.

Commenting on the Etisalat’s festive promotion, Mr. Essa Al Haddad, Chief Marketing Officer, Etisalatsaid, “Festivals is a time to connect and Etisalat is delighted to provide great value offers to its customers to reach out to their friends and families during this festive season. Etisalat has always endeavored to provide the benefits of convenience, coverage and value to its subscribers. Our latest promotion will add a new flavor to the festive occasions of National Day, Eid al Adha, Christmas and New Year, enabling our customers to reach out to their loved ones across the globe.”

“Additionally, existing customers can maximize these benefits by subscribing to Etisalat’s international cost-savings calling plans like Favourite Country, the Global Friends & Family, and the latest Super off Peak Plans” he added.

The Favorite Country Plan brings discounts over the normal peak/off peak of 25% for postpaid connections, and 20% for Wasel connections. With the Global Friends & Family plan, customers can select any three international numbers for 24-hour discounts of 20%, for a monthly fee of AED 20. Further, customers can also subscribe to the Super off Peak plan to get 50% savings on the off-peak rate for their international calls during Super Off-Peak hours (From 1 am to 7 am everyday).

Customers can find out more about these offers and subscribe to these plans by calling 125.

For more information, please visit www.etisalat.ae

About Wireless Federation

Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.

For more info on VAS Initiatives and Operator Case Studies; please write back to Christina@WirelessFederation.com or call on +44(0) 208 1800 384

For further info, please visit www.wirelessfederation.com 

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