According to a report, Saudi telecom has agreed a GBP 10 million marketing deal with English football giant Manchester United. The report said that this five year deal will give Saudi Telecom the rights to use the reigning Premiership and European champions’ logo and imagery in its marketing within Saudi Arabia, where football has been growing in popularity over the last few years. As per the agreement, Saudi Telecom will be able to offer subscribers content such as video clips and news about the team. The deal is followed with the Manchester United’s four-day trip to the kingdom earlier this year, for which the team was paid an estimated GBP 1 million.
Wireless Federation » archive for 'Manchester United'
Saudi Telecom-ManU signs marketing deal (Saudi Arabia)
- August 18th, 2008
- 10:32 am
