Media Layers, the pioneer in rich-media mobile advertising solutions, and Cellcom, Israel’s leading mobile operator with over 3 million subscribers, announced today a multi-year contract for implementing Media Layers’ SMART solution for mobile advertising over Cellcom’s content services.
Media Layers’ SMART system was chosen by Cellcom and Logia and is already deployed in Cellcom’s network. Advertising over mobile video services will be launched in the coming days, and this will be expanded to additional content services and channels.
Adi Cohen, Cellcom’s VP Marketing, commented on the contract with Media Layers: “Mobile advertising is still in its early phases, but we see its importance in addressing the need in the market for a broader variety of business models, and we consider it to be a substantial future growth engine.”
Kobi Marenko, Logia’s CEO, added: “Mobile advertising is critical in turning mobile content services from a niche to a mass market offering. Media Layers’ SMART system provides an excellent infrastructure for this move. It addresses Cellcom’s and Logia’s needs in full, and creates a rich, relevant and effective experience for the mobile subscribers.”
Noam Man-El, Media Layers’ CEO, commented: “We are thrilled with the opportunity to work with Cellcom and Logia in building the next generation of mobile services. This contract is a substantial milestone for Media Layers, and strongly validates our product strategy – a cross-channels mobile advertising management solution based on a real-time approach, providing users with personalized and relevant ads.”
Media Layers’ SMART system is uniquely based on a real-time approach, enabling mobile operators and content providers to insert mobile ads into all content channels, with strong support for rich media – video clips, audio clips, banners and more. In video, the cutting edge of mobile content, SMART provides for ad insertion in multiple fashions – before, during or after viewing the chosen content; in a split screen; as an overlay (picture in picture); and in various other methods. Additionally, the matching of ads to the users is done in real time, thus presenting each and every user with relevant ads which are perceived as valuable and which lead to a high return on investment for the advertisers.
Wireless Mobile Telecom Wireless News
Media Layers, the pioneer in real time personalised video and rich-media mobile advertising, and 4th Screen Advertising, a leading UK mobile advertising agency, today announced a partnership to launch a joint mobile advertising service offering focused on video.
Recognising the growing opportunity in the mobile video advertising space, Media Layers and 4th Screen Advertising have joined forces to create a rich and compelling offering. Based on Media Layers’ flagship product SMART, the Mobile Advertising industry’s first real-time based solution, 4th Screen Advertising will be able to provide its customers and partners with several unique advantages:
A fully comprehensive solution, leveraging 4th Screen Advertisings expertise and track record in the UK mobile advertising market and SMART’s leading and innovative technology
The most accurately targeted, personalized and relevant user and ad matching, including predictive modeling for maximizing campaigns’ ROI
Pin-point optimization of the consumed content, ad space and video ad content, to create the most exciting and engaging end-user experience
“We are excited to be working with 4th Screen Advertising on this joint offering”, said Media Layers CEO, Noam Man-El. “Media Layers is a pioneer in real time personalization and ad management. Together with 4th Screen Advertising’s leadership in the UK market, we bring a comprehensive video offering enabling mobile operators and service providers to create, manage and monetize premium mobile ad space, while providing advertisers and brands with unique and rich new channels to target their audience”.
Mark Slade, MD of 4th Screen Advertising commented: “We are delighted to be working with Media Layers to provide a mobile video advertising service for our clients. Mobile video advertising is becoming increasingly important to our major mobile publisher clients. This solution will be very popular with advertisers as it delivers a combination of dynamic pre and post roll adverts as well as video overlays”.
Wireless Mobile Telecom Wireless News Mobile Advertising
Israeli mobile operator Pelephone Communications and video and mobile advertising specialist Media Layers will launch a pilot of real time ‘video-in-video’ mobile advertising. Media Layers’ Smart platform will enable Pelephone to offer its mobile TV users content price plans in exchange for their exposure to mobile video ads targeted at their specific profiles. The Smart platform will enable Pelephone to present its subscribers with media ads before, during and after chosen content, either as an overlay, split video image, or other options. Media Layers’ Smart service provides operators with a framework for managing the full advertising cycle, while maximising the value of mobile ad space. Ads for this pilot will be provided by Grey Interactive and Mobi, two of Israel’s mobile and interactive advertising agencies.
Wireless Mobile Telecom Wireless News Mobile Advertising
Media Layers and Cellcom Sign a Multi-Year Contract for the Implementation of Mobile Advertising Solutions
