ARPU in Israel may rise to US$ 40.52 per month in 2008-2010 (Israel)With one of the highest mobile penetration rates in the world, Israel has a very competitive and dynamic telecommunications market. Israel’s mobile communications market is one of the most vibrant in the region, with four operators in a saturated market. The difficulties of growth through new customer acquisition and voice tariff competition have led the operators to focus on mobile data and extending their services to provide bundled services including fixed-line. Third generation services have been launched by the three major operators and subscriber numbers are significant. Success in selling mobile content and applications is essential to combat falling ARPU.
Operators covered for Israel include: Cellcom, Pelephone, Partner, and MIRS.
Notable highlights of Israel Mobile Forecast include:
- Overall subscriber base in Israel will increase from our projected 9.18 million in 2008 to 9.70 million in 2010.
- In 2010, the average industry-wide ARPU in Israel will be US$ 40.52 per month (previously forecasted at US$ 39.75 per month). Partner to generate the highest ARPU of US$45.83 per month, which will be the highest ARPU in Middle East operator coverage list.
- Market shares (by subscribers) of major operators will remain roughly the same over the next several years in Israel. Cellcom, Pelephone, Partner, and MIRS will continue to have approximately 35%, 31%, 32% and 5% of total subscribers over the forecast period of 2008 - 2010.
- EBITDA margins in Israel are fairly low and tightly clustered. The three largest operators will each enjoy above 30% of EBITDA margins, but Cellcom will continue to see higher profitability levels at EBITDA margins of 35.8% in 2010.
