Mobile Marketing represents the next frontier in marketing and probably the last major untapped ad medium. If 2005 was the year of Social Networking, 2006 the year of Video and 2007 was the year of Mobile TV, 2008 will be the year of Mobile Marketing. According to Wireless Federation study ‘’2008 will see over US$ 2bn worldwide spent on mobile advertising and advertising and expect it to grow to US$ 15bn by 2011′’
Wireless Federation » archive for 'Mobile Advertising Strategies'
Sleeping giant: 2008 is the year for Mobile Marketing
- December 17th, 2007
- 8:54 am
