Wireless Federation

As the heartbeat paces up with the upcoming elections in USA, the leading mobile search and advertsing company, Pollster Zogby International and JumpTap are together ready to cash the brownie points by launching one of the first mobile advertising campaigns to survey likely voters nationwide and popular issues. The surveys which are not meant for any scientific use but designed to reach the audience on the mobile, will start a survey via a mobile ad banner campaign running across premium popular mobile websites. This campaign will make known the other aspect for mobile as a growing communications medium believes pollster John Zogby. According to Paran Johar, CMO of JumpTap, “Given there are over 270 million(2) cell phones in the U.S., many businesses and advertisers are experimenting with mobile as a new way to reach their audiences, and the polling industry is no different “. “The Zogby/JumpTap partnership marks the opening of a new horizon in using mobile as the center of next generation communication and new media, and pioneers an innovative effort to demonstrate how readily people will engage via their mobiles with information that is important and relevant, ” Paran Johar added.

Wireless Mobile Telecom Wireless News

In a robust and technologically advanced economy, agencies and brands are in need of alternative advertising methods to promote their products, to maintain name recognition and to increase the brand awareness in the increasingly crowded market. Brands are searching for unique and effective methods to communicate to the mass. So digital marketing is becoming vital and more importantly mobile marketing since the communication could be more effective as well as interactive using new-age methodology.

Cell empower / i2 club along with BPG Media came up with a unique solution in conjunction with Nokia to implement Mobile banner campaign on i2 Club for BPG client, H&M keeping in mind the high penetration level of mobile in the Middle East especially in KSA. i2 club has started hosting Banner advertisements in their mobile content portal in Saudi Arabia, the first commercial campaign of its kind in the region for H & M.

The i2 club WAP site is highly popular in the Middle East and its success is measured by thousands of hits a day.

For more information log on to www.i2-mobile.com

About Wireless Federation

Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.

For more information you can log on to www. wirelessfederation.com

Wireless Mobile Telecom Wireless News

Telecom Italia is planning make its presence in the local advertising market. According to company’s strategy, they are intending to focus on developing new advertising forms such as online advertising and mobile advertising, and offering businesses a targeted approach to specific cities or regions. The Italian opertaor has instigated the ‘Io Pubblicita’ service aimed at SMEs, that offers advertising on a regional level with an integrated offer of internet, mobile telephony and telephone information services. Statistics shows that the potential market for business customers includes the 11.5 million visitors each month to the operator’s Virgilio portal, more than 6 million TIM customers who have signed up to receive advertising messages and the over 12 million calls to the 1254 service annually.

Wireless Mobile Telecom Wireless News

Mobile TeleSystems OJSC (MTS), the largest mobile phone operator in Russia and the CIS, announces the launch of a test zone of its UMTS (3G) network in Uzbekistan and technical readiness for commercial launch in late 2008.
Tashkent, the capital of Uzbekistan, became the first city in the region where MTS launched its next-generation network. The Company plans to cover the entire city and to announce the commercial launch by the end of the year. Additional cities will be launched in 2009, including Samarkand, Bukhara, and Andijan.
Huawei Technologies, a world-leading telecom solutions provider, was selected by MTS to provide 3G equipment, as well as technical support and employee training.”MTS is the leading mobile operator in Uzbekistan and plays a key role in the development of the country’s telecommunications market. With the launch of our 3G network, we will bring the most innovative mobile products and services to our subscribers along with the high quality of customer service,” said Mr. Bekhzod Akhmedov, Head of MTS Uzbekistan. “Given the low penetration level of fixed internet connections, we see great prospects for growth by delivering mobile broadband solutions through our 3G network.”
Development of UMTS networks is a cornerstone of MTS’ strategy to provide mobile broadband in the CIS. As these markets demonstrate relatively low levels of fixed-line penetration and historic underinvestment in infrastructure, MTS views its networks as an ideal vehicle to meet the growing broadband Internet needs of its subscribers through attractive data products and services.
MTS launched its first 3G network in Russia in May 2008 and plans to launch the network in Armenia in early 2009. MTS is currently operating a CDMA-450 network in Ukraine to provide high-speed data access for its clients.

About MTS

Mobile TeleSystems OJSC (”MTS”) is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the Company services over 87.26 million subscribers. The regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS’ Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT). Additional information about MTS can be found on MTS’ website at http://www.mtsgsm.com.

About Wireless Federation

Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.

For more information you can log on to www.wirelessfederation.com

Wireless Mobile Telecom Wireless News

According to a report, Ad-funded social networking will contribute the bulk of mobile user-generated content revenues by 2013. The report further reveals that the total value of the UGC market will grow from nearly $1.1 billion in 2007 to $7.3 billion in 2013. The number of active mobile social network users will rise to 730 million from 54 million in 2008, with the Far East and China leading the charge. By 2013, the personal content delivery services will account for more than 9 billion downloads,  with 32 percent of them ad-supported. The data costs must be reduced outside of bundles to stoke casual use of mobile social networking and dating services.

Wireless Mobile Telecom Wireless News

According to Nokia, it has signed up carriers Sprint and Bharti Airtel and a number of European publishing houses as partners for a mobile advertising network it is building. Nokia is planning to use partnerships with carriers to push advertising to publishers’ mobile websites, with Nokia acting as an ad agency. Nokia said, new publishing members of the network include the International Herald Tribune Europe, Agence France-Presse France and RTL Mobile Germany. Reuters and Cosmopolitan are the existing members.

Wireless Mobile Telecom Wireless News

KPN has selected Ericsson for hosted mobile advertising. Ericsson will be serving KPN with an end-to-end business solution for managing and delivering targeted advertisements to be displayed on mobile phones and other devices.
The hosted service will enable the operator to deliver consumer based target ads to individual network users via mobile internet pages and various messaging services. Ad agencies can create new advertising campaigns through reporting tools. KPN has already piloted mobile advertising services with major advertisers. The company is committed to working out opt-in programs for customers in accordance with legal requirements, and is researching appropriate incentive programs.

Wireless Mobile Telecom Wireless News

AOL is making a move to work in the arena of mobile advertising for expansion. Last year Time Warner’s Internet business moved its headquarters to New York to be closer to Madison Avenue, and streamlining its advertising services into one group called Platform A. Now it has been disclosed that AOL is partnering with iPhone to deliver customized mobile advertising. Company has already started shedding its e-mail ther subscription Web services last year in attempts to transform itself into an ad-supported portal along the lines of Yahoo and MSN. Last year AOL obtained mobile ad company Third Screen Media. 

We can not only help advertisers effectively reach iPhone users on WAP pages and Web pages, but we can also deliver banners optimized for display on the iPhone, President of Platform-A, Lynda Clarizio said. As the medium through which the advetisement reaches is Advertising.com and Third Screen networks, Platform-A can deliver up to 75 million ads a month to iPhone users, AOL believes.

Wireless Mobile Telecom Wireless News
 

As advertising is directly proportional to creativity in order to present this creativity a good tool is required, otherwise creativity looses its value.  In 21st century where reach and access to customers by advertisers have increased. Advertisers are now days gazing mobile handsets as an innovative tool of advertising which is soon going to become a battleground for advertisers. SMSpup Mobile unveiled a new plan offering $130 of talk and text value for $29 per month but customers who agree to receive five SMS or email ads per day will only be charged $10. Icing on the cake is that 65 per cent discount users can also earn reward points for responding to promotions and participating in surveys. These points can then be redeemed for movie tickets and travel discounts.

Outdoor advertising is one of the biggest marketing media in Kenya where mobile operators are spending excessively. “It’s the kind of spending that in the past has been associated only with cigarette brands or Coca-Cola,” said Michael Foley, who runs the East African operations of Essar Group of India, a company that is backing a new wireless network scheduled to begin operating in Kenya. Safaricom dominates the mobile business in Kenya for years, a local company whose biggest shareholder is Vodafone, with 85 percent and the rest hold by an operator in Kuwait, Zain. Two newcomers will soon join the chain. As Essar, France Télécom have recently acquires a controling stake in Telkom Kenya. They are planning to build a new mobile network that may market under the Orange Brand. According to a local media report, Telecommunications companies are expected to spend about 4.7 billion Kenyan shillings (or about $72 million) on advertising this year. Safaricom alone accounts for 2 billion shillings in spending. Given its dominant position, Safaricom plans no new directions in its advertising, Mr. Joseph, the chief executive, said.