ReplaceAds announces the availability of Mobile Ad Network

On 03.19.10, In Mobile Marketing, By Editor

ReplaceAds, the largest network of audio, video and display ad inventory in the fast growing internet radio business has announced the availability of its new mobile advertising platform. With over 2000 radio stations available on iPhone, BlackBerry, iPod touch, Android and other handset, the company generates more than 250 million mobile advertising impressions per month.

According to John Williams, CEO and Founder of ReplaceAds’ parent company Jetcast, mobile audio and video streaming is growing at a phenomenal rate. The new mobile monetization platform of the company will allow the broadcasters to quickly grow their mobile revenues and for advertisers to easily and cost effectively reach our affluent, and highly engaged mobile audience.

Jetcast is of the opinion that since mobile streaming is hitting an all time high, more people are listening to radio via their Blackberry, iPhone or Android Smartphones than ever before.  As per the ratings of Bridge Ratings, the mobile phone radio audience will reach 40 million by 2015.

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Out There Campaign comes out incredibly successful

On 03.19.10, In Mobile Marketing, By Editor

Blackberry maker RIM had launched the touchscreen BlackBerry Storm 9500 Smartphone, in 2009. RIM and Out There Media joined hands to create and manage a mobile advertising campaign across Austria to target the under 26 year old market with this new device. The campaign was run for two weeks and Vodafone subscribers got it delivered through Vodafone live! portal.

Those who visited the portal were also offered a free Justin Timerlake music video for watching the 15-second long advertisement.

Through out the two weeks, the BlackBerry Storm ad was viewed for 140,000 times through the Vodafone live! portal. The advertisement as a clickthrough-rate of 5.5% and the Justin Timberlake video was streamed a total of 2,101 times. The conversion rate for the entire campaign was 27.5%.

According to Kerstin Trikalitis, Out There Media CEO, this is a great example of targeted mobile advertising in action and the fantastic results that brands can achieve through this medium.

The company strongly believes in the power of reaching out to consumers directly and they are very happy to witness through all their campaigns that mobile advertising is an ideal way of doing so. Targeted and appropriate campaigns, such as this one for RIM, prove that this approach can achieve great results.

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Mobile Web users rise to 69.9M: Study

On 03.19.10, In Mobile Marketing, By Editor

According to Millennial Media’s SMART report, there has been an increase in the number of mobile Web users by 4 percent to 69.9 million in the United States in January.

The increase took place up from 67 million users and Millennial Media’s unique audience reach increased by 6.88 percent in January, from 54.3 million to 58.1 million unique users month over month to an 83 percent reach of the mobile Web.

There was also a third-party study conducted on the growth of mobile fundraising and its audience’s demographic.

According to Mack McKelvey, senior vice president of marketing at Millennial Media, the company has seen data that indicates the Mobile Web is much larger than approximately 70 million users, but since they have been reporting Nielsen data for the past 11 months, they can at least watch the trendline.

As per the company the good news is that the mobile Web increased by nearly three million users month over month. The company watched user session times increase from 4:57 in Jannuary, to 5:14 in February. It is said to be the longest time the company has seen since June 299 SMART.

Millennial Media is a mobile advertising company. It has a SMART report which delivers monthly insights on the key factors in mobile advertising.

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Wireless shoppers make heavy searches: Google

On 03.19.10, In Mobile Marketing, By Editor

According to Google Inc., the Internet giant wireless carriers, retailers and manufacturers need to have a strong voice in the marketplace and promote phone features in order to increase their online campaign clicks.

Google also added that carriers, retailers and manufacturers should increase online marketing to accommodate today’s wireless shopping hobbit.

According to Kyle Keogh, industry director of technology sales at Google, Mountain View, CA, people are searching for phones but not finding what they are looking for but the search volume is high.

As per the study, a whopping 78 percent of the first clicks are on brand names. Other key finding of the study include that the wireless phone arena is a competitive marketplace and smartphones bring new customers to retailers, carriers and manufacturers.

Over 2,961 consumers had participated in this survey. 65 percent of which were found to be new smartphone owners.

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Bridgewater launches a-Blogging

On 03.19.10, In Mobile Marketing, By Editor

‘Mobile Gets Personal’, this is the name of a blog which has been launched by the Bridgewater Systems.

This system will be offering news, opinions and analysis of breaking trends from the Bridgewater team. It will also cover industry events as Mobile World Congress and CTIA; information and analysis on key trends such as mobile network congestion, data offload and the end of flat-rate pricing; guest posts from service providers, partners and analysts; and regular interviews with leading industry insiders.

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Tim Satchell appointed as the commercial director by InfoMedia Services

On 03.19.10, In Mobile Marketing, By Editor

Ex head of mobile at BSkyB, Tim Satchell has been appointed as the Commercial Director of Mobile media firm InfoMedia Services. Satchell has also been included in the board of directors.

Initially while working with BSkyB, Satchell had supervised the launch of 24-7 Football. He was also responsible for the overall management of Sky Mobile TV.

According to Michael Tomlins who will now be moving to the post of Managing Director of the company, the firm is very excited to have someone of Tim’s pedigree and standing within the industry joining their team.

He was also of the opinion that Satchell brings a wealth of experience and knowledge of the mobile media industry, having worked on some of the most high profile projects in the last few years.

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MillerCoors launches iPhone pedometer application

On 03.19.10, In Mobile Marketing, By Editor

MillerCoors LLC has launched a Miller Genuine Draft 64-branded application that turns the iPhones of the beer’s calorie-conscious drinkers into a pedometer that can link with social networking site Facebook.

The free MGD 64 works like a traditional pedometer. Its technology can recognize a change in motion and can recalibrate accordingly.

The aim of the company is to provide consumers a new mobile tool to help them maintain their active, sociable lifestyle. They also have the option to share their progress with friends on their news feed and to join MGD 64 group challenges.

According to Tristi Pfeiffer, marketing manager for MGD 64 at MillerCoors, Chicago, the company is launching the MGD 64 Pedometer app to provide their active-lifestyle consumers with a tool that both helps them maintain a balanced lifestyle and allows them to connect with other like-minded consumers through Facebook.

As per his opinion, it is a tactic that connects well with their brand positioning and with their consumer’s desire for interesting mobile tool. The target demographic of the company is legal-drinking-age men and women who are looking for fun.

The MGD 64 pedometer application also has the ability to connect to Facebook users. Once consumers have entered their Facebook log-in information, they have the option to share their progress with friends on their news feed and to join MGD 64 group challenges.

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Waffle House launches 2-way SMS campaign

On 03.19.10, In Mobile Marketing, By Editor

Waffle House, has successfully launched their 2-way SMS text marketing campaign in partnership with ‘Where 2 Get It’, a leading provider of mobile marketing and local search solutions for national brands.

The company has claimed that it has already seen 47 percent increase from January to February for opted-in subscribers.

According to Kelly Thrasher, a spokeswoman for Waffle House, Atlanta, GA, the strategy is to make it easier for customers on the go to find their closest Waffle House. It’s all about customer experience and accessibility.

All they need to do is to text the keyword WH and their ZIP code or city and state to short code LOCATE (562283) to find the closest restaurant.

In addition, the company is using send to phone from their corporate Web site store locator as well as a mobile locator.

Whenever a consumer will visit its Web site from an iPhone or BlackBerry it will automatically redirect them to a mobile locator.The mobile locator is made with the mobile consumer in mind so it displays the information in a handset-optimized format.

So far Waffle House has around 1,600 restaurants in 25 states and is known for making most of its advertisements through local grass roots efforts.

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Xobni for blackberry is now available

On 03.18.10, In Mobile Marketing, By Editor

The Much awaited Xobni Mobile for BlackBerry has been launched and made available for blackberry users by Xobni.

According to the company, the app “reinvents the address book”, which automatically creates rich profiles for every contact, a person can ever communicate with, regardless of whether they’ve been manually added to the native address book.

Xobni Mobile for Blackberry can be downloaded via the Xobni website and very soon it will also be available on Blackberry App World. Xobni is also launching Xobni One, a service that links information between Microsoft Outlook and mobile versions of Xobni for a more comprehensive and up-to-date address book.

According to Xobni CEO Jeff Bonforte, Xobni Mobile automatically builds and maintains the fastest, most complete and smartest address book a person would have ever used.

The launch is expected to be an important milestone for the company, and the company has made it even more compelling by powering it with Xobni One. This new service will prove out to be the foundation for all their future products.

Xobni Mobile is compatible with the Blackberry Tour, Curve 8900, Bold and Storm handsets.  The cost of standalone app is $9.99, however Xobni Mobile with Xobni One costs $6.99 plus $3.99 per month or $39.90 per year.

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Mobile apps to generate $1.6 billion revenue this year: Study

On 03.18.10, In Mobile Marketing, By Editor

According to a new study conducted by the Yankee Group, mobile applications are expected to generate nearly $1.6 billion revenue in the United States in the year 2010.

There are several factors in the report which show the increase in the shipments of smartphones, and more application stores including the expensive ones. Though Apple iPhone users and AT&T subscribers download more applications than anyone else, the research organization has predicted that Android will be the next breakout smartphone application platform.

According to Carl Howe, director of anywhere consumer research at Yankee Group, Boston, MA, two factors drove the company to increase their forecast, the first one was an increase in the percentage of apps that consumers were willing to pay for- up from 18 percent in August to 30 percent in January- and an overall increase in average paid application price from $1.99 in August to $2.85 this year.

The 2009 forecast of the company was $343 million, but that was using the prior paid app ratio of 18 percent with an average price of $1.99.

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