iPad to enter mobile market courtesy luxury brands
iPad has the potential to woo luxury marketers into the mobile space and it is expected that it might change the theory that Luxury brands have not been too quick to adopt mobile marketing practices.
The Apple’s high price makes it very much like a luxury brand. Owing to its large screen, which adds to its advertising and marketing potential, iPad has already won over luxury brands such as Diane von Furstenberg Mercedes-Benz.
According to Rob Longo, vice president of sales, marketing and support at Dilithium, Petaluma, the iPad and Apple in general command strong hi-tech and high-quality brand recognition. He believes that this is not a professional opinion, but it appears Apple users can be characterized as higher-income, higher-educated users with discriminating taste.
Ocado unveils Android App
Ocado, Online supermarket has unveiled an Android app with a voice search technology. Shoppers can access Ocado’s fully-stocked virtual aisles by speaking their selections by merely using the ‘Ocado On The Go’ app.
The handset locally stores Ocado’s range of over 21,000 products. It facilitates users to shop even when offline. Whenever the phone goes online, the orders are automatically and swiftly updated.
According to Ocado Co-founder, Jason Gissing, their continual motivation is to make food shopping as quick and painless as possible for customers. The company is thrilled to now be doing this via an innovative Android app.
In his opinion, last summer they were the first UK supermarket on the iPhone, and going live on Android is the next step of a revolutionary journey to be available across several digital platforms.
Sky Bet to launch iPhone Gambling Service
Sky Bet has unveiled its mobile betting service optimized for iPhone. it has been powered by mobile marketing firm, mkodo.
According to mkodo’s Mark Gibson, the company is delighted to be working on some exciting new developments coming out with the Sky Bet iPhone Sportsbook.
In his opinion, the mkodo platform provides the ability to deep-link to optimised iPhone betting markets from banner ads on Sky Bet’s other mobile applications this makes the proposition very exciting from a targeted promotion and user-acquisition perspective.
Goal.com to be launched on Mobile
The football website Goal.com and Handmark are set to launch the Goal.com mobile app for iPhone while preparing for the 2010 FIFA World Cup. The app will be supporting the content in four languages- English UK; English US; Spanish Spain; Spanish US; Spanish Latin America; French; and Italian.
The app will enable a user to access the latest breaking football news, including the 2010 FIFA World Cup, UEFA Champions League and transfer activity. It can be downloaded for free from the Handmark website.
Maserati to launch the GranCabrio using its first mobile campaign
4th Screen Advertising agency has joined hands with Premium mobile advertising agency MEC for a mobile campaign for luxury car manufacturer Maserati, in order to support the launch of its latest model, the GranCabrio.
The mobile activity forms part of an integrated campaign to raise the profile of GranCabrio as it launches in the UK. It will run alongside online and press.
According to 4th Screen Account Manager, Will Rusack, detailed analysis of TGI and Comscore, which provides information on target demographic groups and mobile behaviour, showed that Maserati’s customer base correlates highly with Smartphone consumers.
In his opinion, more than this, new Smartphone demographics allow them to execute high-quality campaigns based on an array of campaign parameters and this is essential for Maserati’s brand.
Mobile Gaming destined for Growth: research
A research agency has released the results of a study on mobile gaming highlighting the potential for growth in the mobile gaming market, despite a 13% decline in the number of US mobile gamers during the past year.
This overall decline was driven by a 35% decline in mobile gaming among feature phone subscribers, who represent approximately 80% of the market, which contrasted with a sizeable 60% increase in the number of gamers using Smartphones.
According to an official source, although the number of mobile gamers has declined in the past year, there is reason for significant optimism about the future of this market.
In his opinion, as the market transitions from feature phones to Smartphones, the dynamics of gameplay are also shifting towards a higher quality experience. As a result, they can expect to see a profound increase in adoption of this activity, both in terms of audience size and overall engagement.
Pepsi launches multichannel campaign with mobile video ads
PepsiCo is all set to create awareness and participation in its Pepsi- The Game†program via a mobile video campaign in India.
The company has taken the 3rd Space’s platform of ad-supported video-on-demand portals to reach the end consumer in a market already hungry for mobile video downloads. It has also claimed to be on the forefront of creating innovative experiences and using mobile was the next logical step to reach its target audience.
According to Martyn Lock, chief operating officer at 3rdSpace, 3rd Space’s platform allows brands and advertisers to reach a consumer demographic through the very personal medium of mobile.
In his opinion, brands like the fact that they can place their campaigns into the pockets of their target consumers in a new and innovative way without detracting from the experience with unwanted banner ads, pop-ups and SMS campaigns seen in the past,†he said.
