Jangl, a company connecting online profiles and mobile phones, has unveiled a new mobile media initiative that connects brands and marketers with millions of mobile consumers around the world.
The Jangl Mobile Media Initiative kicks off with Pudding Media and advertising and communications agency, Ogilvy s Digital Innovation Group, to bring flexible mobile advertising solutions for today s top brands.
Jangl services already enable text messaging, calling and voicemail for most social Web destinations, including Facebook, Bebo and Plentyoffish. And now, Jangl is monetizing its free-ad-supported services and aggressively developing for more social networks, like MySpace, as well as supporting the many new social networks and application developers integrating Jangl SMS and voice services through Jangl s Public API.
Earlier this quarter, Jangl and Pudding Media tested pre-roll spots prior to calls on its free direct services and recently tested ads appended to SMS messages in Bebo and Facebook. Jangl is now working on new campaigns that leverage the interactive response capabilities of its voice services to deliver links and additional information via SMS to customers that respond and opt-in to promotions and offers from service sponsors and advertisers.
Jangl s recent voice and text launch with Plentyoffish, a top ranked personals site according to ComScore Media Metrix, has driven significant additional volumes of text and voice messages to be monetized starting today through the Jangl Mobile Media Initiative.
Pudding Media is one of the first ad networks and technology providers to embrace Jangl s marketing channel.
The Pudding Media platform brings targeted, relevant and timely advertising to voice services, and opens new advertising real estate that allows placement of multi-modal advertising for voice providers. By combining placement of voice, text and display ads with a contextual targeting engine, Pudding Media enables an effective transition in ad-supported calling plans by voice providers, the groups noted in a release.
Wireless Mobile Telecom Wireless News
- October 23rd, 2007
- 7:46 am
Ad-based revenue models are going to have a profound longterm impact on the development of the mobile industry, according to a study by Berg Insight. “Traditionally, telecom operators have focused their attention on maximizing revenues by managing network traffic,” said Johan Fagerberg, CEO of Berg Insight. “Now we have a different breed of players like Google who want to maximize their advertising exposure and revenues by generating as much traffic as possible.”
Fagerberg’s research suggests the new breed of players may prove formidable enough to disrupt the traditional telecom business model by shifting the focus from selling voice minutes to selling advertising space.
According to the report, the greatest challenge facing providers of mobile advertising is the very low consumption of mobile media. Even though Berg Insight estimates that there are close to 100 million mobile Internet users in Europe and North America, the vast majority of those only access mobile media a few times per month.
“For the advertising business model to really work, there must be a massive surge in usage levels. If mobile media is to take 1 percent of the euro 230 billion EU and US advertising markets, the existing user base must become exposed to between 3 and 10 commercial messages every day. The industry has not yet figured out how to achieve this,” said Fagerberg
Wireless Mobile Telecom Wireless News Mobile Advertising
COMMIT Inc. has licensed SKY MobileMedia Inc.’s SKY-MAP Mobile Applications Software Platform for use with its dual-mode TD-SCDMA/GPRS chipset solutions. Under this agreement, COMMIT’s TD-SCDMA chipsets and hardware reference boards will be pre-integrated with the SKY-MAP Mobile Applications Software Platform. The resulting complete 3G multimedia handset reference solutions will reduce time and R&D costs for manufacturers as they design and launch devices using China’s TD-SCDMA wireless standard.
“With the rapidly accelerating deployment of TD-SCDMA networks in China, our customers require pre-integrated hardware plus software solutions that reduce time-to-market for TD-SCDMA wireless multimedia handsets,” stated Evan Yu, CEO of COMMIT. “The integration of SKY-MAP with COMMIT’s advanced chipset technology creates the industry-leading TD-SCDMA reference solution, enabling handset manufacturers to quickly develop and launch feature-rich 3G handsets.”
The SKY-MAP software solution for 3G multimedia phones based on COMMIT’s TD-SCDMA chipsets includes the market-tested SKY-MMI providing call management and PIM functions, SMS, support for multiple Asian and European languages, as well as market-proven SKY-MAP applications and middleware engines for Browsing and MMS. The SKY-MAP solution also includes music, camera, video support and multimedia streaming which will take advantage of the high data rates enabled by COMMIT’s TD-SCDMA technology. Modular SKY-MAP applications and engines for EMAIL, DRM, data synchronization, Java, and 2D graphics such as Flash-lite and SVG are also available. In addition, the solution is supported by SKY’s powerful RapidPLUS development and customization tools, enabling handset OEMs and ODMs to rapidly design and test highly-differentiated and uniquely branded TD-SCDMA 3G handsets.
“We are very pleased that COMMIT has chosen SKY-MAP as their applications software platform,” stated Naser Partovi, CEO, SKY MobileMedia. “TD-SCDMA is poised for rapid growth, and COMMIT is at the forefront of this wireless technology. Partnering together, SKY and COMMIT are taking a leadership position in this exciting new 3G market.”
Wireless Mobile Telecom Wireless News
Jangl Unveils Its Mobile Media Initiative
