The rise in the demand of Apple’s iPhone,  Google’s Android, Samsung’s Bada and Blackberry’s entry into the prepaid segment are some of the factors stimulating  smartphone sales, thus overtaking the sale of PCs. The sale of smartphones is expected to jump from approx 190 million in 2009 to over 490 million units by 2012 and touch a billion units by 2015.  On the other hand, the PC market will expand to just over 440 million units from the current approx 330 million in the same period.

Smartphones are getting more and more power everyday and with cloud computing, browser based and XMLised content and applications, it is estimated that in 2013, over 60% of the frontline content on the internet like news, email, social networking will be accessed via the mobile first rather than the PC.

This is also being steadily aided by the fact that

- Google’s android platform is taking good shape and is getting wide acceptance from consumers as well as phone manufacturers. The developer community is fast working to create apps for the platform.

- iPhone is improvising and with a huge number of apps and an ecosystem in place, it will flourish further

- Samsung’s Bada is likely to aid this as well

- Internet speeds on the mobile are finally becoming decent!

- More and more publishers are enriching their mobile offerings in a bid to ensure they don’t lose out on the 5th screen.