O2 UK launches My Play Music Store With Sony BMG (UK)O2 UK, following the footsteps of Vodafone, will now be doing a music play of it’s own with Sony BMG. MyPlay is now added to its O2 Active portal, that offers videos, full-track downloads and realtones in a store. The uniqueness of My Play is that users get to music “simply by clicking on artist microsites as their gateway into the store”.
Sony BMG Music Entertainment UK chair Ged Doherty: “The exciting thing about this service is that its artist micro-sites (bring the artist and consumer closer together).” Track purchases cost £0.99 ($1.93), or videos for £1.50 and tones for £3.50. The store will spotlight new Sony BMG releases.
