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ARPU in Israel may rise to US$ 40.52 per month in 2008-2010 (Israel)

  • August 25th, 2008
  • 2:29 pm

With one of the highest mobile penetration rates in the world, Israel has a very competitive and dynamic telecommunications market. Israel’s mobile communications market is one of the most vibrant in the region, with four operators in a saturated market. The difficulties of growth through new customer acquisition and voice tariff competition have led the operators to focus on mobile data and extending their services to provide bundled services including fixed-line. Third generation services have been launched by the three major operators and subscriber numbers are significant. Success in selling mobile content and applications is essential to combat falling ARPU.

Operators covered for Israel include: Cellcom, Pelephone, Partner, and MIRS.

Notable highlights of Israel Mobile Forecast include:

  • Overall subscriber base in Israel will increase from our projected 9.18 million in 2008 to 9.70 million in 2010.
  • In 2010, the average industry-wide ARPU in Israel will be US$ 40.52 per month (previously forecasted at US$ 39.75 per month). Partner to generate the highest ARPU of US$45.83 per month, which will be the highest ARPU in Middle East operator coverage list.
  • Market shares (by subscribers) of major operators will remain roughly the same over the next several years in Israel. Cellcom, Pelephone, Partner, and MIRS will continue to have approximately 35%, 31%, 32% and 5% of total subscribers over the forecast period of 2008 - 2010.
  • EBITDA margins in Israel are fairly low and tightly clustered. The three largest operators will each enjoy above 30% of EBITDA margins, but Cellcom will continue to see higher profitability levels at EBITDA margins of 35.8% in 2010.

Pelephone’s subscriber base grows by 4.9% (Israel)

  • August 21st, 2008
  • 12:06 pm

Israel’s leading telecom company, Bezeq Israel Telecom, reported a rise in it’s Q2 profits and a higher revenue for it’s services.
Bezeq’s Mobile unit Pelephone, which is Israel’s third largest mobile operator has reported a 3.1% rise in revenue to 1.19 billion shekels, with the number of subscribers up 4.9% to 2.636 million, 977,000 of which were subscribers of its third generation network as of June 30. Pelephone earned net profit of 180 million shekels up by 4%.

   

Ericsson named sole supplier of Pelephone’s new WCDMA/HSPA network (Israel)

  • November 12th, 2007
  • 1:31 pm

Ericsson has been chosen by Israeli operator Pelephone to deliver a new W-CDMA/HSPA network. Under the one-year contract Ericsson will deliver radio base stations and soft switches which will allow Pelephone, a wholly owned subsidiary of Israeli fixed line telco Bezeq, to offer its customers national 3.5G coverage.

   

Pelephone, Media Layers develop mobile TV ads (Israel)

  • October 18th, 2007
  • 2:11 pm

Israeli mobile operator Pelephone Communications and video and mobile advertising specialist Media Layers will launch a pilot of real time ‘video-in-video’ mobile advertising. Media Layers’ Smart platform will enable Pelephone to offer its mobile TV users content price plans in exchange for their exposure to mobile video ads targeted at their specific profiles. The Smart platform will enable Pelephone to present its subscribers with media ads before, during and after chosen content, either as an overlay, split video image, or other options. Media Layers’ Smart service provides operators with a framework for managing the full advertising cycle, while maximising the value of mobile ad space. Ads for this pilot will be provided by Grey Interactive and Mobi, two of Israel’s mobile and interactive advertising agencies.