Poland’s average ARPU to reach US$ 21.14/month (Poland)Four mobile network operators are currently serving Poland’s mobile market, which is one of the largest in Europe. Subscriber levels is continuing to grow despite penetration levels indicative of a mature market, while a number of Mobile Virtual Network Operators have commenced operations.
All four mobile network operators offer 3G services, with mobile broadband and content seen as the next growth market given low penetration of existing mobile data services.
OPERATORS:
Orange Polska
Plus GSM
Era
Play
The four operators, P4 (Play), Orange Poland, Polkomtel and PTC, in a joint bid, are planning to make a future mobile TV service unconditionally available to broadcasters.
TeliaSonera is in negotiations to purchase the Polish mobile phone operator Play from a private equity fund Novator. Play plans to boost the number of it’s subscribers this years to 2 million from 1.4 million and is planning to triple revenues to 800 million zlotys ($351.3 million) and expects break even by the end of the decade.
Notable highlights of Poland Mobile Forecast include:
- The number of total subscribers in Poland will increase from 44.5 million in 2008 to 49.5 million in 2010. This implies an increase in the wireless penetration rate from 116.5% to 130.8% over this period.
- PTC, Polkomtel and PTK Centertel will continue to have similar market shares in the range of 32% - 36% each over the forecast period of 2008 - 2010. However, all of them will see their market shares fall slightly over the next few years as a new operator, Play, increases its market share from 3.5% in 2008 to 5.2% in 2010.
- In 2010, the average EBITDA margin will be 34.1%, and the average ARPU will be US$ 21.14 per month in Poland.
