Wireless Federation

As the heartbeat paces up with the upcoming elections in USA, the leading mobile search and advertsing company, Pollster Zogby International and JumpTap are together ready to cash the brownie points by launching one of the first mobile advertising campaigns to survey likely voters nationwide and popular issues. The surveys which are not meant for any scientific use but designed to reach the audience on the mobile, will start a survey via a mobile ad banner campaign running across premium popular mobile websites. This campaign will make known the other aspect for mobile as a growing communications medium believes pollster John Zogby. According to Paran Johar, CMO of JumpTap, “Given there are over 270 million(2) cell phones in the U.S., many businesses and advertisers are experimenting with mobile as a new way to reach their audiences, and the polling industry is no different “. “The Zogby/JumpTap partnership marks the opening of a new horizon in using mobile as the center of next generation communication and new media, and pioneers an innovative effort to demonstrate how readily people will engage via their mobiles with information that is important and relevant, ” Paran Johar added.

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