Wireless Federation

AXIS chooses Business Logic Systems to drive incremental revenues and loyalty amongst its recently created AXIS Salam community. Indonesian mobile network operator achieves real time SMS communication with a targeted community using InTelestage™.
Business Logic Systems, a specialist in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators, is playing a key role in helping Indonesia’s newest mobile operator, AXIS to drive customer loyalty and increase revenues from its recently created AXIS Salam community.

Launched in August 2008 to coincide with the preparations for Eid, AXIS Salam is a pre-pay offering which is aimed at the Islamic community. To persuade new customers to join the community and encourage existing users to top up, AXIS Salam is giving subscribers the chance to enter a Lucky Draw competition to win a trip to ‘Hajj’ and ‘Umrah’.

InTelestage™ is being used to communicate with all customers in real time. When a new customer joins AXIS Salam they receive an automatically generated text message to welcome them to the network and to let them know that they have been entered into the Lucky Draw competition.

When users top up, points are allocated to their account in accordance to how much they spend. InTelestage™ manages this entire process and sends further text messages to let subscribers know how many points they have, as having more points increases the likelihood of winning. Every six weeks InTelestage™ automatically chooses the winners.

“Creating a highly targeted and specialist community is a very clever idea,” commented Vicks Kanagasingam, President Asia Pacific, Business Logic Systems. “By using a two-pronged approach where the Lucky Draw campaign attracts new customers and our InTelestage™ technology creates and maintains regular customer contact, AXIS Salam can reward profitable customers, boost retention and increase the lifetime value of its pre-paid customers.”

“Over 90 per cent of mobile phone users in Indonesia are pre-pay, which makes ongoing customer contact and customer loyalty extremely difficult,” explained Johan Buse, Chief Marketing Officer, AXIS. “When we launched AXIS Salam, we wanted to buck the trend and have regular, discreet contact with our users; Business Logic Systems has been key to allowing us to do this.

“Once customers have joined the AXIS Salam community, InTelestage™ is the all important ‘glue’ that enables us to have a regular, two way communication flow with our subscriber base. The system automatically sends informative SMS messages to our customers, which encourages them to top up regularly. This drives ongoing loyalty, which is helping us meet our aim of signing up 200,000 new AXIS Salam customers by the end of 2008.”

About Business Logic Systems
Business Logic Systems is a specialist provider of customer intelligence, marketing automation and customer loyalty solutions for mobile network operators. Its InTelestage portfolio of products, solutions and technologies helps operators create fully automated marketing solutions that reduce churn, deliver improved subscriber profitability and build long-term customer loyalty.

InTeleStage offers a unique capability to interpret customer usage and behavioural data in real time; this enables operators to link disparate organisational and data silos to provide an holistic view of customer activity, supporting relevant dialogue and accurate campaign targeting for automated marketing campaigns.

Business Logic Systems operates from offices in UK, Malaysia, Australia, Austria and Dubai, with a development centre in Romania. InTeleStage is deployed by some of the world’s leading mobile operators including Celcom, Saudi Telecom Company (STC) and Telstra and is also licensed to leading network platform providers for the development of their own innovative solutions. Business Logic Systems’ partners include Acision, Alcatel-Lucent and Ericsson.

For further information please visit: www.businesslogicsystems.com
Wireless Mobile Telecom Wireless News

O2 has taken a lead over the two mobile giants Orange and Vodafone with it’s iPhone and Sim-only strategy. It added 31,000 more contract subscribers between July and September 2008 than its two closest competitors, Orange and Vodafone, together have.
O2 had its best ever Q3, driven by a twin strategy that focused on 3G iPhones and Simplicity Sim-only deals. It has seen the addition of 278,000 contract subscribers and a total of 402,000 subscribers across both prepay and contract.
Vodafone, for the same period, took on 207,000 new subscribers, 87,000 of which were contract subscribers. Orange added 160,000 contract subscribers but did not declare how many were prepay subscribers. T-Mobile added 96,000 contract subscribers and lost 88,000 on prepay.
The network has been aggressively pursuing to lead the market with its exclusive 3G iPhone deal, with sales fluctuating from 50,000 a week at its height in late July, at the time of iPhone’s launch, gradually dropping to around 20,000 a week – the level that sales now.
The huge contract additions, however, comes from Sim-only deals, which has enabled O2 to stack up contract subscribers while shifting the majority of its acquisition budget onto the iPhone.

Wireless Mobile Telecom Wireless News

Senior industry sources reveal that Samsung has overtaken Nokia in the UK’s prepay market. It is ahead by a minor 1%  and is trailing by just half a percent on contract.

The Korean manufacturer has been boosted by a combination of its prepay handsets taking the top three spots in the prepay charts, notably the J700 and E250.

The manufacturer aims to get to the number one spot once it ranges more devices on 3.

Its flagship Tocco device is believed to be selling at around 15,000 per week. One network source said: ‘Tocco is doing well on all networks and they’ve priced it aggressively. We are looking to see what they will do to prices for Christmas.’
Wireless Mobile Telecom Wireless News

LONDON: 3 May 2007 — Virgin ranks highest in customer satisfaction for its mobile telephone service in both the pre-pay and contract service sectors, according to the J.D. Power and Associates 2007 UK Mobile Telephone Customer Satisfaction StudySM released today.

The study, now in its 10th year, measures the customer satisfaction of pre-pay and contract customers with the UK’s leading mobile network providers. Overall satisfaction for pre-pay providers is measured based on performance in six factors: image; offerings and promotions; call quality/coverage; cost; handset; and customer service. Satisfaction in the contract segment includes the additional factor of billing.

Among pre-pay providers, Virgin moves from third place in 2006 to first place in 2007 with an overall index score of 724 points on a 1,000-point scale. Virgin performs well in all six factors. O2 (699 index points) follows Virgin in the rankings. Tesco Mobile, which is included in the study for the first time, ranks a close third with 696 index points.

Virgin also ranks highest in the contract sector, with an overall index score of 730 points. Virgin receives particularly high ratings in six of the seven factors in this segment: image; cost; offerings and promotions; customer service; billing; and handset. O2 (683) and T-Mobile (679) follow Virgin in the segment rankings.

The study also finds that nearly one-half of all mobile users (46%) received some form of incentive or reward from their network provider to encourage loyalty, with contract customers (51%) more likely to receive rewards than pre-pay customers (44%). The most frequent incentive/reward cited by pre-pay customers is “extra credit for spending a certain amount�? (22%), while contract customers are most frequently offered handset upgrades (22%).

“With increasing numbers of consumers reporting their intention to switch providers, it’s becoming even more important for providers to reward existing customers for their loyalty,�? said Caspar Tearle, director of service industries research at J.D. Power and Associates. “One-tenth of pre-pay customers and more than one-fifth (21%) of contract customers intend to change in the next 12 months. Our research also shows that rewarding mobile customers has a positive impact on levels of customer satisfaction and could entice potential customers to switch networks.�?

The study also finds several key mobile phone usage patterns:

The average number of weekly calls made by pre-pay customers has dropped from 14 in 2006 to 10 per week, and the average number of text messages has stayed the same at 27. Among contract customers, the number of calls made per week has dropped from 35 in 2006 to 27 in 2007, while text messages have increased considerably, from 32 to 46.
More than two-thirds of mobile phones now have a camera feature (72%) and the ability to download games and ringtones (69%). Usage of these services has also increased, with 66 percent of users now taking photos and 47 percent sending photos to others. However, fewer than one-quarter of users (23%) actually download ringtones.
Nearly one-half of all mobile users (47%) have upgraded their handsets in the past 12 months.
Pre-pay customers pay an average of £12.35 per month, representing an annual spend of £150, with O2 customers spending the most (£13.95) and Virgin customers the least (£10.90). Contract customers spend £32.45 per month—Orange customers spending the most (£37) and Virgin customers spending the least (£26.50).
The 2007 UK Mobile Telephone Customer Satisfaction Study is based on 2,706 telephone interviews conducted between March and April 2007 with pre-pay and contract mobile phone customers.

About J.D. Power and Associates
The European headquarters of J.D. Power and Associates is located in Guildford, UK. With world headquarters in Westlake Village, California, U.S.A., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About The McGraw-Hill Companies:
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor’s, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2006 were $6.3 billion. Additional information is available at http://www.mcgraw-hill.com.

Wireless Mobile Telecom Wireless News