Indonesia’s mobile penetration may reach 62.4% in 2010 (Indonesia)Indonesia’s mobile market has growing rapidly with the number of subscribers heading for 120 million in 2008, up from 90 million in early 2008, having grown by nearly 40% in 2007. There is vast opportunity for market expansion in Indonesia when compared with some of its Asian neighbours. For strong growth to continue, the sector must take advantage of the government’s regulatory changes and find ways of attracting more foreign capital into the market place. Value-added services have become important and 3G has arrived.
OPERATOR SUBSCRIBERS (IN MILLION)
Telkomsel 50.55
Indosat 26.42
Excelcomindo 22.42
PT Mobile8 3.77
3 3.21
Sampoerna Telekomunikasi Indonesia 0.41
Smart Telecom 0.5
Bakrie Telecom 4.46
Telkom 6.69
Notable highlights of the Indonesia Mobile Forecast include:
- Indonesia continues to be the most profitable market in East Asia. It is forecasted that average EBITDA margins in Indonesia at 63.7% in 2010. Telkomsel, in particular, will continue to be one of the most profitable wireless operators in the world with an EBITDA margin of 68.2%.
- The wireless penetration level in Indonesia is steadily increasing. It will increase from the projected 50.9% in 2008 to 62.4% in 2010. The number of total subscribers will increase from 115.8 million to 146.2 million from 2008 - 2010.
- Although the total subscriber base will continue to grow, Telkomsel, the largest operator in the country, will be losing its market share to competitors. According to the forecast that the market share (by subscribers) of Telkomsel will decrease from the projected 50.4% in 2008 to 47.9% in 2010.
