According to President Mikio Katayama (Sharp corp), Sharp Corp aims to sell as many as cellphone handsets in China a market the Japanese company entered in June, in two years as it does in Japan. In japan 13 million mobile phones have been sold by Sharp in the year ended March’08.
New market strategies are planned to expand its mobile phone lineup by launching lower-priced phones on top of existing high-end models, Katayama said. Also Sharp aims to boost annual sales of its Blu-ray high-definition DVD-related products, such as Blu-ray recorders, players and components, to $4.6 billion by 2012, up from an estimated 100 billion yen this year, he added.
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Sharp has announced that it is talking to about 30 countries about its dual-mode mobile TV chip, the . The company touts the chip as a “world’s first” as it is capable of supporting two rival mobile TV standards used in Europe - DVB-H and T-DMB. Sharp plans to increase its production capacity for the chip to 2 million units a month – up from its current capability of around 300,000 units a month.
However, South Korean electronics giant Samsung also has its eyes fixed on that market and even has products already that can beat Sharp’s offering. It has developed a multi-standard decoder, the S3C4F31, and multi-band RF tuner, S5M8602, chipset which supports multiple digital mobile TV standards. At the time, both chips were among the first to use 65nm processing.
The list of supported standards includes both DVB-H (for mobile phones) and DVB-T (regular digital TV) plus T-DMB. It also includes support for DAB-IP which is used in the UK by Virgin for the Movio service and ISDB-T 1, which is popularly known as One-Seg and is used in Japan. Other rivals watching the market include Freescale, Broadcom and Philips.
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Sharp, Japan’s biggest handset maker, is in negotiations with up to 30 European companies, including operators, to supply its dual-mode tuner chip for TV-equipped phones.Sharp says its chip is capable of receiving terrestrial digital broadcasts in the US and Europe, on competiting mobile TV standards.
Sharp’s competitor Samsung has also come out with multi-tuner chips…in fact can support four prevailing TV standards, as opposed to Sharp’s two. Both Samsung and Sharp are shipping out samples of their chips to companies. Volume production at Samsung is slated for Q4, while Sharp is capable of producing 300K dual-mode chips a month at its plant in Hiroshima.
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Japanese NTT DoCoMo launches a new generation of mobile phones in Japan.
As always the new phones come from different manufacturers and share a common number. The new 704i series features 8 new rather stylish mobile phones from companies like Panasonic, Sharp, Sony Ericsson and LG.
The LG L704i Chocolate phone supports HSDPA and the D704i and SH704i feature digital TV reception.
The new 704i series includes nice phones, but the feature sets are not ground breaking.
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