du reduces call and SMS tariffs on the occasion of Eid al Adha (UAE)Promising to make Eid Al Adha special for customers, du has announced a special offer of off-peak rates for international calls and discounted SMS rates of 15 fils, instead of 18 fils, for local SMS and 45 fils, instead of 60 fils, for international SMS from Sunday 7 December to Wednesday 10 December. In addition to this, du mobile TV customers can watch Al Majd TV’s ‘live’ feed from Mecca at a nominal cost of AED 10 a month. Customers need to SMS ‘almajd’ to 1155 to subscribe to this service.
Farid Faraidooni, EVP Commercial, du, said: “On behalf of the du family, I extend my warm greetings to the UAE leadership, du customers and people of the UAE on the occasion of Eid Al Adha.”
About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du’s nationwide Fixed line services for voice telephony, was launched in July 2007.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du’s retail network, currently numbering 24 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.
du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by Emirates Communications & Technology Company LLC and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
About Wireless Federation
Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.
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