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 Vietnam mobile market shows skyrocketing growth despite economic turmoil (Vietnam)

  • October 7th, 2008
  • 2:34 pm

Within the span of eight months this year Vietnam mobile subcribers reaches the mark of 52.4 million.The mobile penetration rate now stands at around 60 per cent. It is anticipated that the mobile subscribers will grow to 65 million by later this year and mobile penetration will increase to 70 users per 100 people.

Over the last four years cellular market of Vietnam shows fast paced growth, going from four million users by the end of 2004, to 37 million by the end of 2007. Considering its demographic trends it is anticipated that the boom will continue for at least the next five years, and probably longer. “By 2012, we forecast the total 89 million mobile market is achievable in Vietnam. Mobile penetration of about 99 per cent is possible in that timeframe,” said, Roger Barlow, chairman and CEO of RJB Consultants Limited. The factors that leads to growth are:

  • Lower priced handsets and service plans
  • Increased competition among five GSM networks
  • Network expansion into rural areas
  • Convergence between mobile and fixed networks
  • Broadcast capabilities and data usage through 3G deployments

Viettel adds 60,000 new mobile subscribers per day and MobiFone around 40,000 users. Viettel has captured 40% of the market and have become a strong participant

 Telecom Italia shows interest in mobile advertising (Italy)

  • October 7th, 2008
  • 11:20 am

Telecom Italia is planning make its presence in the local advertising market. According to company’s strategy, they are intending to focus on developing new advertising forms such as online advertising and mobile advertising, and offering businesses a targeted approach to specific cities or regions. The Italian opertaor has instigated the ‘Io Pubblicita’ service aimed at SMEs, that offers advertising on a regional level with an integrated offer of internet, mobile telephony and telephone information services. Statistics shows that the potential market for business customers includes the 11.5 million visitors each month to the operator’s Virgilio portal, more than 6 million TIM customers who have signed up to receive advertising messages and the over 12 million calls to the 1254 service annually.

 Ping makes you mobile for $10.40 (India)

  • October 7th, 2008
  • 6:52 am

With an aim to enter urban, semi-urban and rural markets, HFCL Infotel Limited proclaimed the launch of colored handsets of its Ping brand of mobile at a rate of Rs 499 in the Punjab market. G. D. Singh, COO, HFCL Infotel Ltd, said, “Our aim is to make telephony available to people in all walks of life”. This handset comes bundled with a predefined activated mobile number which can be recharged with special tariff packs for Rs. 151, Rs. 201 or Rs. 251. The local call rate of one paisa per second and STD at Rs 1.50 per minute shall be available on these plans. On top of it the subscribers can enjoy the validity of 30 days and STD call rate of rupee one per minute on the minimum recharge coupon of Rs. 33. Ping, CDMA mobile service and has subscribers base of 2.5 lakh within a year of launch, Singh said.

 CATEL moves toward network expansion (Azerbaijan)

  • October 7th, 2008
  • 6:05 am

A local media reports that CDMA operator CATEL has expanded its cellular CDMA network Fonex to cover the southern cities of Lenkoran and Astara, and is also planning further installations in Tovuz, Gazah, Agsu and Guba by the end of year. According to recent statistics, CATEL had an estimated subscriber base of 30,000 by the end of 2007, around half of which were connected to Fonex service and the remaining to its legacy CDMA wireless local loop (WiLL) fixed line offering.

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 Vodafone brings Mobile Books

  • October 6th, 2008
  • 11:20 am

Vodafone in partnership with GoSpoken will launch a new service that will bring books to mobile handsets. This service will be offered between £5 and £15 and any purchases will be added to monthly Vodafone bills. High-Speed Downlink Packet Access (HSDPA) technology, will help in providing faster data speeds this implies that a three-hour audio book can be downloaded in three minutes. Currently, Vodafone UK is piloting a unique service that enables all UK mobile users to send text messages from their Facebook profile to friends.

 Vodafone Germany instigates new CallYa 5 /15 prepaid tariff (Germany)

  • October 6th, 2008
  • 8:17 am

Vodafone launched the new CallYa 5 /15 prepaid tariff. It makes telephone calls for 5 cents a minute possible without a contract and without a minimum usage volume for over 35 million Vodafone customers. Calls to all other German networks only cost 15 cents a minute. So CallYa 5/15 is both simple and inexpensive.

Simple, inexpensive and reliable are the attributes that aptly describe Vodafone’s new CallYa 5/15 prepaid tariff.

It’s simple because there are only two round-the-clock rates for calls – 5 cents a minute within the German Vodafone network and 15 cents a minute for standard national calls to the German fixed network and all other German mobile networks.

It’s inexpensive because Vodafone is offering over 35 million customers a per-minute rate of 5 cents for telephone calls within the German Vodafone network. Vodafone Passport for low-cost roaming is also pre-installed.

It’s reliable because network quality and customer service conform to the multiple award-winning Vodafone standard.

Many pre-paid customers can also use the Vodafone-exclusive CallNow Transfer and CallNow Vorschuss services to make calls even if they have used up all their pre-paid credit.

New customers can get the new tariff as of today at any Vodafone shop. Existing Vodafone customers can subscribe to the CallYa 5/15 tariff online via “My Vodafone” or by calling the toll-free service number 22044.

Vodafone CallYa 5/15 replaces the previous prepaid tariffs CallYa Comfort 2.0 and CallYa Compact. The popular OpenEnd Talk&SMS tariff - first-choice tariff for frequent text message users - is still available.

About Vodafone Germany

Vodafone Germany is one of the largest and most modern telecommunications providers in Europe. It realises turnover of more than EUR 10 billion and has 15,000 employees. In conjunction with its full subsidiary Arcor AG & Co KG, Vodafone Germany is an integrated technology and service provider with a portfolio including mobile communications, fixed network telephony, internet and broadband data services for business and private customers. Continuous development, numerous patents and investments in new products, services and the modern network have made Vodafone an innovation leader in the German telecommunications market. Vodafone Deutschland is headquartered in Düsseldorf and Arcor in Eschborn near Frankfurt. Vodafone and Arcor are committed to CSR and they also support numerous projects through the German Vodafone Foundation.

About Wireless Federation

Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.

For more information you can log on to www. wirelessfederation.com

 ‘Mobile Backup System’ for BSNL subscribers of two states (India)

  • October 6th, 2008
  • 7:25 am

BSNL launches “mobile backup system” in Madhya Pradesh and Chhattisgarh, Company official discloses. This new system will help BSNL subscribers to retrieve their contact numbers in case of losing the cell phone. BSNL General Manager of Bhopal circle Mahesh Shukla said, More than the cost of the handset, what hurts a person the most on losing a mobile phone is the loss of his or her contacts. But they don’t have to bother any longer if they subscribe to our newly launched service, provided at a nominal cost of Re.1 a day. Mobile service providers eyeing various value-added service to attract maximum number of customers and this is one of the them, Shukla added. The back up system will help them to regain their contacts only and not the other things like music, photos and videos. BSNL is aiming to target  80,000 new GSM mobile connections, 10,900 landline connections and 9,500 broadband connections by March 31, 2009.

 Zain’s e-GO2GO offers mobile internet for prepaid subscribers (Kuwait)

  • October 6th, 2008
  • 6:54 am

Now prepaid customers of Middle East can enjoy data transfer and mobile internet services as Zain launches  e-GO2GO. The company’s latest  pioneering product caters customers who prefer pay as you go method. Akin to the post-paid data services, the e-GO2GO is an easy plug play USB device that offers true mobility with high speed internet connectivity but with the convenience of cost control and with the peace of mind of having a prepaid account. Zain Kuwait Chief Operations Officer, Khaled Al-Omar said, To use the service, customers simply need to buy the device, insert a Zain Eezee SIM card and top up their credit with Zain Eezee recharge cards. This allows customers full control over their telecom bills. Anywhere and Anytime Zain customers can have access to internet as it offers high-speed mobile internet connectivity. It fits into the the personal budget of Zains pre-paid customers who wish to have access to the internet at their own financial pace. Zain has always been committed to offering innovative services to its customers with the aim of meeting all their needs. This new product comes in line with this commitment, Al-Omar added.

 ASEAN plans to reduce roaming tariffs to half by next year

  • October 6th, 2008
  • 6:15 am

Mobile roaming traiffs of South East Asia anticipated to be halved by early next year. According to Energy, Water and Communications Minister Shaziman Abu Mansor, a reduction was necessary as charges were exceptionally high. “We plan to reduce roaming charges with Singapore first,” he said. Reduction in the roaming fees will trim down the burden on the tens of thousands of Malaysians who commute to Singapore daily. He further said, We do not want them to be paying exceptionally high roaming charges when their workplace (Singapore) is only a few kilometres (miles) away from their homes in (neighbouring) Johor.
Singaporean counterpart Lee Boon Yang had hailed the proposal. Maxis charges 1.50 ringgit (0.43 dollars) per minute for a local registered cell phone user when he uses his phone in Singapore and as high as 9.00 ringgit per minute in Cambodia. Maxis customers are charged about 30 sen per minute for local calls.

 Spice looses 1mln subscribers after Idea ‘clean up’ (India)

  • October 3rd, 2008
  • 9:44 am

With the announcement of acquisition of the two-circle operator by Idea cellular, Spice Communications has lost its nearly a million subscribers in the past two months. Spice had 4.54 million subscribers in June when the acquisition was announced. 0.35 million subscribers were knocked off the books in July,another 0.63 million gave up the connection in August in result to this it stands at 3.56 million subscribers base. Idea will not have the good number of subscribers as it was expecting at the time of acquisition. These subscribers were cleaned up to conform to the reporting standards adopted by Idea Cellular. According to an analyst this subscriber clean-up is in accordance with the reporting standards adopted by Idea cellular in terms of active and inactive subscribers. Most of the clean-up is over and Spice is expected to see subscriber net additions beginning September. Idea which has now launched its operation in  Mumbai and Bihar (including Jharkhand), is adding over 1 million subscribers every month.
It is anticipated that Idea will take not more than three-four quarters to turn around Spice and make it profitable in the two circles. Experts from the field said that by acquiring Spice, Idea gets a kickstart in these two circles with a subscriber base of 3.6 million, equivalent to around 13% market share in both service areas.