Wireless Federation

Tata Teleservices, the telecom service provider, today unveiled the country’s first Mobile Web Browser, fully optimised for mobile Internet, in association with Samsung Telecommunications India on ‘Samsung Explore’— a sleek feature-rich handset priced at Rs 5,499.
This new-age browser is designed to provide mobile users a true Web experience at speed three-four times faster than GPRS, with access to all websites.
Speaking on the occasion, Mr. Ajay Shrivastav, COO Orissa Circle, Tata Teleservices Limited said, “This innovation is an important step in extending the power of the Internet on to Mobile Devices, making it accessible to the large and growing mass of mobile users. With our new mobile web browser, Tata Indicom customers can get a rich and full Internet experience—on handsets that are very affordable,” Tata Indicom’s web browser is first being introduced on the ‘Samsung Explore’ handset. Mobile Internet comes at easy prices—ranging from Rs 10 per day to Rs 99 for a month, with unlimited Internet access.

Wireless Mobile Telecom Wireless News

India’s Tata Teleservices and Samsung Telecommunications have unveiled a touch screen, dual-SIM smartphone, the Samsung Duo. The phone contain two SIM slots. The features of the golden handset include a large 2.2 inch TFT touch screen, 1.3 megapixel camera, micro SD card slot and MP3/AAC+ player with A2DP bluetooth support. On the software front, the handset has handwriting recognition, file viewer, sketch memo, advanced organiser capability with functional screen and applications of the Indian calendar, hinglish, mobile prayer, panchang and cricket scorer. The handset supports data speeds of up to 153 Kbps on the Tata Indicom network and can be connected to the laptop through bluetooth. The handset is priced at INR 11,999.

Wireless Mobile Telecom Wireless News

Tata Indicom, India’s premier telecom operator and Mast Mobile Media Pvt. Ltd., an India-based mobile ad media and technology company, today announced the distribution of interactive advertisements in key Tata Zone BREW(R) applications. These ads from internationally-recognized brands are currently being served in Tata Indicom’s downloadable music, ringtone and wallpaper applications with Infotainment products slated for mobile ads next quarter. Mast Mobile Media provided Tata Indicom with ad-serving technology licensed from eMbience Inc., a U.S.-based mobile technology company which equips brands, advertisers and content providers with tools and templates to design, create and execute robust, multi-media campaigns. Ads in Tata Zone’s BREW applications support many “click-to” actions including interactive voting, free ringtone download, coupons, SMS and call.
With the successful launch of mobile ad campaigns in Tata Indicom’s products, the company will also open the ad-serving technology up to their developer partners. eMbience’s platform includes two unique mobile software development kits (SDKs) that make it possible to receive dynamic ads pre- or post-roll or deeply linked within BREW applications. Through Tata’s developer program, publishers will be able create mobile marketing opportunities for both existing and future applications.

`”We are delighted with the creation of this unique mobile marketing service on BREW. With a booming mass market in India, mobile advertising holds tremendous potential and value for both customers and brands”, commented Pankaj Sethi - President of Value Added Services at Tata Teleservices. “We first tested the interactive ad delivery service on our Song Download Express and are now rolling it out to mid and mass market customers, which form the significant and large addressable base. We have been careful when creating this unique advertising delivery service, to ensure an undisturbed customer experience and advertisers have been delighted with the way the highly interactive ads have been blended into the content experience.”
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“Tata Teleservices is officially the first operator to offer mobile ads within BREW downloadable applications. We are proud to have partnered with them in this exciting development in the world of mobile advertising,” said Dr. Nimish Shrivastava, Founder, Mast Mobile Media. “Once Tata publisher partners take advantage of the technology to place ads in their own products, Tata Indicom will host the first vibrant mobile ad marketplace for worldwide brands ready to make mobile part of their marketing programs.”

To learn more about eMbience’s ad-serving technology, please visit us in the “Value Added Voice & Data Solutions” pod the QUALCOMM booth located in the Douglas Pavilion at BREW 2007.

Wireless Mobile Telecom Wireless News
 

Convergence writes…At the end of December 2006, India has 146.1 Million Mobile subscribers. [40.7 Million CDMA + 105.4 GSM].

Top 5 Mobile Service Providers in India [GSM and CDMA]:

Bharti Airtel Ltd - 31.2 Million subscribers
Reliance Communications Ltd - 29.7 Million subscribers [26.3 Million CDMA + 3.4 Million GSM]
BSNL Cellone - 23.61 Million [Excludes MTNL in Mumbai and Delhi]
Hutchison Essar - Hutch - 19.06 Million [Excludes BPL Mumbai]
Tata Indicom Mobile - 14.4 Million [All CDMA]
Top 5 GSM Service Providers in India

Bharti Airtel Ltd - 31.2 Million subscribers
BSNL Cellone - 23.61 Million [ Excludes MTNL in Mumbai and Delhi ]
Hutchison Essar - Hutch - 19.06 Million
Idea cellular Ltd - 12.43 Million
Reliance Telecom - 3.3 Million
For the quarter ended Dec-2006, Bharti-Airtel and Reliance Telecom saw a marginal increase in market share at the cost of Idea Cellular and BSNL. According to Macquire Research, Indian wireless subscriber base is all set to touch 400 Million, while Citigroup Investment Research has revised the figure to 387 Million from 365 Million for 2010.

Wireless Mobile Telecom 

Sifybroadband writes…Tata Indicom launches ‘i-choose’ for mobile connections

Tata Indicom is one of the fastest growing telecom service providers in India and the company has now launched an online store- ‘i-choose’ for mobile connections.

The company claims that this platform will provide customers the ultimate convenience of buying Tata Indicom postpaid connections from their homes using their computer.

This service is available in over 400+ cities across India. Tata Indicom further claims that this service has been developed to empower consumers to make an informed and well-research choice from a wide range of Tata Indicom handsets, tariff plans and value added services.

Through this website, consumers would be able to compare and select the appropriate tariff plan, handset and value added packs to suit their exacting requirements and lifestyle demands.

Darryl Green CEO-TTSL spoke on the launch: “As we move into the year of broadband, we want to take the lead by being the first service provider to introduce an online retail channel and offer our customers the convenience of buying mobile connections at the click of a mouse. With the introduction of ‘i-choose’, we hope to break away from the current clutter of mobile offers and empower our customers to make an informed decision.�?

Wireless Mobile Telecom

Feeds writes…For the quarter of Dec-2006 Reliance Communications and Tata Indicom’s achieved a new milestone as their subscriber growth soared to record levels.

Reliance Communications now has 26.3 Million CDMA [includes WLL] mobile subscribers and 3.7 Million GSM mobile subscribers taking the tally to 30 Million. Tata Indicom which is focusing only on CDMA had a good quarter too. It’s mobile subscriber base now stands at 14.4 Million [includes WLL].

Their are two other CDMA service providers, HFCL Infotel and Shyam Telecom with negligible subscriber base. ~60K. GSM figures of other service providers are not available at the time this post was written.

Wireless Mobile Telecom

Ciol writes…There has been a large scale drop in Mobile user satisfaction with respect to most service providers during 2006 compared to the previous year, according to the fourth survey conducted by Voice&Data, a CyberMedia publication, on mobile user satisfaction. It is based on a sample base of 4,524 respondents across 51 Indian cities in 23 states.

According to the survey, the drop in satisfaction levels cuts across different circle and different cities irrespective of operators. Of the ten operators, only Aircel and Tata Teleservices have improved their satisfaction level in 2006.

Sharing details of the fourth mobile user satisfaction survey, Prasanto K Roy, chief editor of Voice&Data, said, “With the Indian telecom industry adding nearly seven lakh connections every month, the operators have not put in matching efforts to increase the satisfaction level.”

Nationally, only two service providers, Tata Indicom and Bharti Airtel, clocked an acceptable customer satisfaction level of over 90 per cent set as a benchmark by TRAI. The services levels deteriorated in the metro circles compared to the A, B and C circles. In the A circles four operators exceeded the telecom regulator benchmark while in B and C circles, there has been an improvement with three operators posting a satisfaction level higher than the TRAI benchmark.

Among public sector service providers MTNL recorded the biggest drop in satisfaction levels. The private telecom players who recorded a drop in satisfaction levels included Bharti Airtel, BPL, Hutch, idea, Reliance and Spice.

Wireless Mobile Telecom