TP strikes an agreement, plans to launch Orange brand in Poland (Poland)Telekomunikacja Polska (TP), France Telecom and Orange have signed a license agreement, allowing TP to use the Orange brand to provide TV, ISP and B2B goods and services.
TP plans to launch the Orange brand in Poland within the next 12 months. Under the terms of the 10-year agreement, TP and Orange will jointly implement the branding policy, paving the way for further development of partnerships with the Orange Group and the extension of the international brand into the Polish TV, ISP and B2B market.
Orange will be directly involved in the branding process, assisting TP in the areas of marketing, communication, distribution, customer care and customer satisfaction. The license fee for the use of the Orange trade mark by TP will cover 1.6 percent of its operating revenues earned under the Orange brand.
