Norway to have 121% mobile penetration by 2010 (Norway)Norway’s mobile market is a duopoly between the network operators Telenor Mobile and TeliaSonera’s NetCom, supplemented by a small number of MVNOs. Although mobile penetration reached 111% by mid-2007, annual growth rate remains among the highest in Europe. Both Telenor and NetCom offer GSM 900/1800 networked services and 3G services, while new providers include the 3G licensee Mobile Norway which expected to launch commercial services in 2009, and Nordisk Mobiltelefon, operating a CDMA450 network.
Notable highlights of the 3Q08 Norway Mobile Forecast include:
- The number of total subscribers in Norway will increase from 5.5 million in 2008 to 5.8 million in 2010. The wireless penetration level will reach 121% in 2010.
- It is forecasted a change in the market shares of the two operators in Norway - Telenor Mobil and Netcom. It is predicted that Telenor Mobil’s market share will decrease from 57% to 54.5% while Netcom’s market share increases from 43% to 44.7% during the forecast period, 2008 - 2010.
- The pure duopoly of Telenor Mobil and Netcom will continue to allow for the high levels of ARPU in Norway. In 2010, the average ARPU in Norway is expected to be US$ 62 per month.
- It is forecasted that both Telenor Mobil and Netcom will have similar EBITDA margins at around 33.6% in 2010.
