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Brazil ends October with 145Mn registered active mobile lines, Anatel

  • November 20th, 2008
  • 6:35 am

Anatel, the Brazilian telecoms regulator reports an addition of 4Mn new mobile lines in October’08 experiencing a rise of 2.85% in comparison to September’08. At the end of October, the number of registered active mobile lines reached 145Mn. Of the total mobile subscribers in October, 81.24% were prepaid and 18.76% postpaid.
Teledensity in Brazil went up to 75.2, up by 2.73% since September’08 and 24.5% since October’07.
The leader in mobile market share was Vivo with a market share of 29.7%, compared to 30.0% registered in September. Claro stood at the second place with 25.31%, down from 25.33%, and TIM came third with 24.70%, down from a 25.02% market share the month previous. Oi took the fourth position with registered 16.21% in October from 15.53% in September, while Brasil Telecom came in fifth with 3.67%, compared to 3.73%.

   

Brazilian telcos lose 36.3% and Mexican telcos lose 50.7% of market value

  • November 11th, 2008
  • 7:12 am

Brazil’s eleven telcos lose their 36.3% of market value since last year, a study by a Brazilian research firm. According to the study, on November 6, the telcos’ markt value slided to $35.6bn compared to $55.8bn at end-2007.
Country’s largest fixed line operator Telesp, Telefonica unit, was worth $10.6bn on November 6, losing nearly $2.35bn of its market value since end-2007.
Vivo saw the most drastic decline fiscally, from US$8.86bn at 2007-end, to US$3.80bn on November 6. TIM fell from US$9.05bn to US$4.05bn, while Oi was down to $4.77bn from $9.12bn.
Brasil Telecom dived from $7.45bn to $6.88bn, while Embratel slipped from $386mn to $3.43bn. Telemig Celular fell from $1.01bn to $533mn, GVT’s worth was $1.32bn in contrast with US$2.56bn, Tele Norte Celular slided from to US$165mn, Telebrás’ value was off US$215mn at US$41mn and Inepar’s market cap lost US$29mn to stand at US$7mn.

The Mexican telcos were a step further in comparison to the Brazilians, as they lost nearly 50.7% of their overall market value from $148bn at end-2007 to $72.9bn on November 6.
Even though America Movil was worth $55.5bn on November 6, more than the value of all Brazilian telcos together, lost a considerable market value of $51.4bn since 2007-end.

   

Vivo tops the chart with 30.12% market share (Brazil)

  • October 16th, 2008
  • 10:31 am

According to a recent data, Brazil ended the month of September with a total of 140.78 million mobile telephony users. The country has added 2.368 million new mobile users in the past month and a total 19.80 million new users in the first nine months of this year. In the month of August, 3 million new lines were added. The number of lines was up 25% from 112.75 million in September 2007. Region 3, which includes the State of Sao Paulo, registered the highest monthly growth, of 2 percent. Prepaid goes on to represent 81% of all mobile subscribers, in line with August of this year and September 2007. Vivo is still leading the chart with a 30.12 percent market share, followed by Claro and TIM.

Telecom Italia shows interest in mobile advertising (Italy)

  • October 7th, 2008
  • 11:20 am

Telecom Italia is planning make its presence in the local advertising market. According to company’s strategy, they are intending to focus on developing new advertising forms such as online advertising and mobile advertising, and offering businesses a targeted approach to specific cities or regions. The Italian opertaor has instigated the ‘Io Pubblicita’ service aimed at SMEs, that offers advertising on a regional level with an integrated offer of internet, mobile telephony and telephone information services. Statistics shows that the potential market for business customers includes the 11.5 million visitors each month to the operator’s Virgilio portal, more than 6 million TIM customers who have signed up to receive advertising messages and the over 12 million calls to the 1254 service annually.

Oi set to launch mobile services in Sao Paulo, 3G by Q1′09 (Brazil)

  • October 6th, 2008
  • 10:04 am

Oi is all set to kickstart the commercial mobile services in Sao Paulo. The telco already has 100,000 sales points in the state and soon the marketing campaign via TV ads will start. Oi which is active in nearly 16 Brazilian states will be competing with four operators, Vivo, TIM, Claro and Aeiou, in Sao Paulo. Oi gives free airtime of BRL 20 per day for the first three months to make calls to Oi mobile subscribers or fixed lines and send texts to any operator, for people who subscribe to Oi before 23 October.
Ifa subscriber sticks to Oi for an year, will continue to receive BRL 20 in extra credit in each month he tops up for at least BRL 10. Another good news is that the mobile operator plans to launch 3G service in Sau Paulo by Q1′09.

   

Claro takes a leap ahead of TIM with 25.09% market share (Brazil)

  • September 24th, 2008
  • 6:09 am

Claro takes a leap ahead of TIM and grabs the second position in the Brazilian mobile telephony market. Both operators end the August with a 25.09% share of susbcribers. According to a local consultancy analysis, Claro leads with 5,778 more subscribers. In July, TIM was second with 25.26%, while Claro was third with 24.92%. According to the president of Teleco, Eduardo Tude, Claro is strengthening its brand and leading in 3G coverage, which has provided stronger growth than its rival.
Claro, in August, had more number of addded subscription due to it’s subsidy policy. Vivo still leads the market with a 30.12% market share, a slight drop on July, when the operator had 30.25%. Oi registered growth, reaching 15.62% market share compared to 15.48% the previous month. GSM technology, with 86% of subscribers, is the market leader, while CDMA has 10.8% of accesses and TDMA 1.9%.
   

Brazil’s justice ministry plants an eagle eye on top mobile operators (Brazil)

  • August 26th, 2008
  • 12:48 pm

Brazil’s justice ministry has begun an investigation into possible anti-competitive practices at the leading mobile operators Vivo, Claro, TIM and Oi. The companies together control over 95 % of mobile users in Brazil. Ministry is pointing finger at the operators for setting interconnection rates that prevent the successful entry of smaller operators on the market. In addition to the price squeeze, the competition authorities found evidence of possible collusion between Vivo, TIM and Claro to set interconnection rates. Ministry has asked market regulator Anatel to develop a cost-based model for determining the termination rates. Secretariat at the ministry, SDE, with the help of the competition authority DPDE is heading the investigation.

Subscribers in Italy will reach the mark of 96.8 mln in 2010

  • August 18th, 2008
  • 5:57 am

Italy has one of Europe’s most lively mobile markets, supported by a large population keen to try new services. Italy has the third highest penetration rate in the world with a 100% penetration rate in the 15 to 54 age range. With little room for growth in terms of subscriber numbers, competition between operators turns to pricing strategies which will cause ARPU to fall by 3.4% year on year from $34.7pcm in 2005 to $32.4pcm in 2007. Rising ARPU from data services and the ability of operators to distinguish themselves via data services remains the best opportunity for operators to stem falling ARPU.The market is dominated by three operators, while a fourth, 3 Italia, has struggled to make a profit or significantly expand its customer base. All four providers operate 3G networks, while investments in network upgrades have provided rich opportunities for mobile data use among consumers.

Notable highlights of Italy Mobile Forecast include:

  • Wireless penetration levels in Italy will increase from our projected 156.4% in 2008 to our forecasted 163.4% (previously 165.3%) in 2010.
  • Total subscribers in Italy to increase from 92.5 million in 2008 to 96.8 million in 2010.
  • In 2010, market shares (by subscribers) of the four major operators in Italy will be 40.1%, 32.7%, 16.7% and 9.8% for TIM, OPI Vodafone, Wind, and 3 (Hutchison) respectively.

Brazil’s mobile market profile (Brazil)

  • August 8th, 2008
  • 6:06 am

Brazil’s mobile market is the fifth largest in the world, in terms of subscribers. Although Brazil holds almost one third of all the mobile users in Latin America, its mobile penetration is lower than the regional average. Brazil is lagging behind the rest of the region in SMS traffic, with text messages cost more than any other Latin American country. Number portability is to be implemented by March 2009. A 3G-spectrum auction in December 2007 was a huge success, and 2008 has been marked by 3G rollouts throughout the country with almost all operators – except for the market leader, Vivo – offering UMTS services.

A sale of 2.6 million mobile phones took place last month, Brazil reached 133.15 million mobile subscribers at the end of June’08, or 1.99% more than in May’08. The mobile penetration rate currently stands at 69.52 percent.

Brazil’s four major mobile operators, Vivo, TIM, Claro, and Oi, together hold about 91% of the market. Eight Brazilian mobile operators, Vivo, TIM Brasil, Claro, Oi, Brasil Telecom, Sercomtel, Nextel, and CTBC Telecom Celular, are reportedly functioning together to develop and launch IM services nationwide. Under the service the subscribers can exchange messages with users on each other’s network.

Vivo, Brazil’s number one mobile operator by subscribers, posted a net loss of BRL59.5 million (USD38 million) in the three months to end-June, EBITDA rose 16% from BRL756 million to BRL879 million . The subscriber base grew to 40.4 million subscribers, up by 19.4%, 7.7 million are post-paid and the remaining 32.7 pre-paid. Vivo leads with 30.36% market share this June.

Brasil Telecom earned a revenue of US$ 1.75 Billion, up by 2.9% in Q2′08, EBITDA reached US$ 0.70Billion (BRL 1.13 billion), up 16.4% BrT Movel registered 5 million mobile subscribers at the end of the period, up by 33.1% Brasil Telecom’s investments were estimated at US$ 509.8million (BRL 812.4 million), up by 168.5% versus last year, the reason being the 3G license acquisition and implementation of the new network.

Oi shows revenues up by 8.7%. Drop in Net profit, 46.8% to BRL 249 million, Mobile ARPU has improved to BRL 22.0 from BRL 21.3 in the first quarter, while churn increased to 6.8%.

   

New iPhone 3G commercials on air

  • July 24th, 2008
  • 7:30 am

Apple has begun airing iPhones ads around the world, feature similar aspects, but are stylized differently depending on the country in which they are aired. They feature a hand operating an iPhone 3G while a voice explains the possibilities of using newer 3G networks. The emphasis is on the speed of data transfer that the 3G networks allow, accelerating tasks such as surfing the web, finding directions and downloading, all of which can be done “really fast”. All of the ads feature the same background music and show of the same features but each show the features with country relevant information.

A second variation of the commercial has also shown up in Australia, it is shot in the exact same style but features slightly different dialogue.

Thus far the commercial has been spotted under four different carriers, Rogers/Fido, TIM, Optus Australia and Movistar.