3 UK gets 1 mln takers for ad-supported videos (UK)Mobile operator 3 UK has registered over 1 million customers for its free, advertising-supported mobile video services, run by Rhythm NewMedia. Six months since the start the service, over a quarter of 3’s customer base is registered for the service, which delivers targeted and personalised advertising alongside the videos. Brands that have already used the service include Microsoft for mobile, Cisco, Intel, Unilever Lynx, Nivea, Ministry of Sound, Paramount Pictures, Entertainment Film and Coty and the Gwen Stefani fragrance.
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