Indian version of Chinese handsets with warranty (India)Consumer goods giants Videocon, B K Modi owned Spice Mobiles, Usha Lexus, Delhi based Intex and Reliance Communications, are joining the bandwagon by leveraging their brands and offering warranties which are not available on the Chinese products. Almost 6 million GSM phones are sold every month in India. With the entry of new players and telcos moving to rural areas , it is expected that the market will grow further.
Indian companies are confident of taking on the big multinationals. The domestic companies are importing phones from countries such as China, Taiwan and Hong Kong, affixing their brand names, and offering warranties and after-sales services not provided by the non-branded Chinese products.
Videocon plans to launch GSM mobile phones around Diwali. “In a couple of years, we will be able to compete with the multi-national companies. Most importantly, we have brand acceptability. Moreover, we not only have the infrastructure, but also service capabilities to go to every customer,” said HS Bhatia, Vice President and Business Head-GSM mobiles, Videocon.
