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First Ad-Supported Video Weather Forecasts Launched (USA)

  • November 7th, 2007
  • 8:39 am

The Weather Channel Interactive and Vantrix, today announced plans to launch a new mobile video service available through The Weather Channel mobile Web site. Wireless users will be able to watch weather reports for 100 different US cities, along with regional and national video forecasts, travel weather reports and weather-related news stories.

Vantrix has developed the service, which will ensure that anyone with a multimedia-capable phone can have a video experience that is optimized for their specific phone without the need to download any additional software.

“For people on the go, whether they are business travellers, skiers or little league parents, up-to-date weather information is incredibly important,” said Louis Gump, vice president of mobile for The Weather Channel Interactive. “We believe that this service will showcase the value of an integrated mobile Web and video experience, and are proud to be the first weather provider in the industry to make it available”

Manish Jha, CEO of Vantrix, commented, “There are over 80 million people in the US with mobile phones that can play video, yet only a small fraction of them currently consume video on their phones. Innovative, relevant, easy-to-use and broadband-quality services like The Weather Channel Interactive’s mobile video portal will serve as a catalyst for mobile multimedia, and will go a long way towards educating consumers about the potential of today’s mobile phones”.

   

 

 

 

 

Ex-Mobile ESPN head Jha named Vantrix CEO

  • February 9th, 2007
  • 9:30 am

FierceMobileContent writes…An additional wrinkle to the ESPN story: The defection of Mobile ESPN senior VP and general manager Manish Jha, who was announced today as CEO of mobile media services provider Vantrix. A 16-year ESPN vet, Jha oversaw all of the network’s mobile initiatives, including the Mobile ESPN MVNO launch and content licensing.

With Jha’s arrival, Vantrix co-founder and former CEO Jean Mayrand assumes the duties of president and CTO. “Manish Jha brings to Vantrix outstanding leadership, a strong passion and commitment to mobile content, extensive mobile media relationships and global experience as a media executive,” Mayrand said in a prepared statement. “He has a keen understanding of the technology and industry forces that are rapidly changing the mobile ecosystem in which Vantrix operates.”