Chile’s mobile market profile (Chile)Chile has lost its South American leadership in terms of mobile penetration, which is now ruled by Argentina and Uruguay, but its mobile market remains strong, with an average of nine out of ten people owning a mobile phone. After 10 years of slippage, it can be seen that it’s mobile ARPU is rising, due to expanding mobile data services and growth in post paid client ratios.
Telefónica’s Movistar, Entel PCS, and América Móvil’s Claro are engaged in a cut throat competition for mobile market share. All three operators have launched 3G networks using their existing spectrum, while the government prepares to launch a 3G auction. Chile provides over 65 operational and financial metrics for the Chile wireless market.
Notable highlights of the 2Q08 Chile Mobile Forecast:
* It is forecasted that the level of wireless penetration in Chile will continue increasing to reach 104% in 2010. This will be the second highest wireless penetration level in Latin America after Argentina (109% in 2010). The number of total subscribers in Chile will increase from the projected 16 million to 18 million in the forecast period, 2008 - 2010.
* The two largest operators - Movistar Chile and Entel Chile - are losing subscribers to Claro Chile. From 2008 to 2010, the mobile market share (by subscribers) of Claro Chile will increase from 19.6% to 21% while that of Movistar Chile decreases from 42.9% to 41.5% and that of Entel Chile decreases from 38% to 37.3%.
* It is believed that Entel Chile will receive the highest ARPU in the country in 2010, and it is predicting a slightly higher ARPU for Entel at US$ 20.21 per month (previously US$ 18.52 per month)
