Wireless Federation

Among the first such case in U.S., where a show, made for mobile, has made it onto TV: Comedy Central will air a political parody show produced by MVNO Amp’d Mobile. The show, the animated series called �Lil’ Bush: Resident of the United States� will be co-produced with Amp’d and the show’s creator Donick Cary, a TV writer who has written for “Late Show with David Letterman� and “The Simpsons.� Comedy Central plans to air the half-hour show weekly beginning next summer during the popular 10 p.m. to 11 p.m. time slot, possibly right after “South Park� and before “The Daily Show with Jon Stewart.� MTV Networks, parent of Comedy Central, is a major investor in Amp’d, though it says its decision to air “Lil’ Bush� wasn’t influenced by MTV Networks’ ownership in it.
The show on Amp’d is only about five minutes long. Comedy Central will make future shows into two 11-minute episodes to fill the 30-minute TV show slot, with the rest of the time being filled with commercials.
Amp’d has ramped up its original content production efforts: the company has hired KC Armstrong, a former producer of “Howard Stern Show,� to host a reality-TV program for cellphones. It is also launching a 3D mobile game called “Homeland Security: Kim Jong Il Edition,� in which a U.S. spy will infiltrate North Korea and assassinate the leader in order to stop nuclear-weapons testing.
It has its own TV studios in its West LA office building, where Fox used to shoot “24.� It produces hundreds of short sports, comedy and reality show clips, which make up about 5% of its content but get about 30% of the usage, the story said.
The article also notes that Amp’d now has more than 50,000 subscribers.