Philippines based 3G operator CURE launches a W-CDMA with HSDPA cellular service in the country dubbed as RED Mobile. The service offered will be a pre-paid service which will target the lower-value demographic currently being pursued by rival operator Sun Cellular – via low-cost calls, texts and mobile internet access. RED Mobile’s introductory rates are $0.01/min for on-net voice or video calls and SMS/MMS. Off-net rates are charged at $0.13 /min. CURE is still in process to set interconnection fees with other mobile operators for picture messages.
The new service is essentially a relaunch of CURE after it was acquired by Smart Communication, at first entering the market in May as uMobile, offering what it claimed was Asia’s first ad-based mobile service.
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Wireless Federation » CURE launches W-CDMA with HSDPA operator RED Mobile (Philippines)
CURE launches W-CDMA with HSDPA operator RED Mobile (Philippines)
- November 24th, 2008
- 12:51 pm
- Mobile, Philippines, 3G, W-CDMA, Smart Communication, HSPDA, U Mobile, CURE, RED Mobile, Call Tariffs
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