Paris-based ad holding company Publicis Groupe formed an ad network spanning all four major ad serving systems?Microsoft , Google/DoubleClick, Yahoo and AOL ?to tightly coordinate campaigns across these platforms. The announcement also included an additional deal with Yahoo for mobile advertising, which aims to help brands reach mobile consumers more easily.

The breakdown of the deal: Publicis will integrate its current media buying systems with Yahoo!’s Right Media Exchange (which also recently signed a deal with Publicis rival WPP’s GroupM), and with AMP!, Yahoo’s advertising management platform. Publicis Groupe’s mobile marketing agency, Phonevalley, will also lean heavily on Yahoo’s Blueprint technology which is the backbone of Yahoo! Go, a platform that supports widgets and third-party apps. Blueprint, in theory, allows developers to create an app once that can run on the Yahoo! Go platform, which is compatible with hundreds of phones around the world. Brands working with Publicis could tap into this capability, making it easier to develop one campaign that could work on various phones, carriers and across multiple countries. Phonevalley is claiming to be the first global agency to integrate Blueprint. In addition, Yahoo! and Publicis Groupe will work with Yahoo’s Smart Ads technology, allowing Publicis to create numerous permutations of a given brand’s message more easily.

This relationship may provide a much needed boost to mobile advertising. Often times, ad agencies don’t have the expertise in-house to roll out a campaign that may need to be adapted for hundreds of phones, carriers and countries. Of course, this is a pretty big win for Yahoo, which has been slowly setting up an empire of mobile search and advertising relationships around the world with carriers. Just last week, Yahoo announced five new partners, bringing the total list of carriers that uses its mobile search to 60 over the last 18 months.

   

 

Filed under:Mobile   

The world’s largest handset vendor’s bold announcement that it plans to buy the rest of Symbian has generated a lot of media attention, especially since the OS company holds two thirds of the global smart phone market.
The most popular analysis paints Nokia as a winner and Google as the loser. The deal is also seen as a victory for the open-source movement, with Nokia validating a business model pursued by competitors like Google’s Android platform and LiMo (Linex Mobile) Foundation.

But further interviews with Nokia and Symbian executives reveal more than a few bumps waiting in the “open” road to the Symbian Foundation.

Here are seven things you need to know in order to understand what’s behind the Nokia/Symbian deal and what it means for the industry:

1. It’s going to be a long process?
Don’t hold your breath. It will be years before Nokia can migrate all the associated properties and assets into the Symbian Foundation and then make its offerings available under the Eclipse public licence model.

Lee Williams, Nokia’s senior VP for S60 Software, explained a three-phase programme in an interview with EE Times:

In the first phase, Nokia will contribute to the Symbian Foundation—a new non-profit organisation—the core code behind Symbian’s operating system along with S60, Nokia’s user interface, middleware and everything that comes with its platform for Symbian-based smart phones. The goal is to allow handset vendors to execute their product development under the royalty-free licence programme.

But foundation members won’t be able to stop royalty payments to Symbian and Nokia until the first quarter of 2009. Those payments cover the use of Symbian’s OS, and Nokia’s S60 user interface. While Nokia wouldn’t disclose its fee for S60, mobile makers currently pay royalties as high as Rs.200.11 ($5) per unit to Symbian.

During phase two, members will start adding and integrating some assets from the Mobile-Oriented Application Platform used as NTT Do Como’s platform for its mobile phones and UIQ, a software platform based on Symbian OS, as complements to the Symbian Foundation’s offerings. This alone could take up to two years, according to Williams.

In the third phase expected to begin in 2011, the foundation’s offerings will finally start to evolve with the help of the open-source community. Development results will be released to the community under the Eclipse Public Licence (EPL).

Compared with other open-source licence models, Nokia believes that EPL, often known as a business-friendly free software licence, will make a difference. Williams said EPL can provide “proper protection for core source code,” allowing developers to do “derivative work” while giving licensees “strong ability for differentiation.”

2. No night at the Opera?
Despite all the talk about open-source development and freedom to add or differentiate on a platform, the Symbian Foundation’s offering may end up with just one target browser for smart phones.

John Forsyth, VP of strategy at Symbian, said: “One target browser covering most of the world’s phones is a good thing.” He noted that making a standard browser part of the platform will be “critical” in the foundation’s next phase. It will help to “cut tremendous cost, and it’s a healthy thing for application developers,” he explained.

The current Nokia Web browser is built on S60Webkit, a port of the open-source WebKit project for the S60 platform. WebKit contains core and components that Apple uses in its Safari Browser.

Does this mean there will be no room for other browsers such as Opera?

Forsyth stressed the strength of the open-source WebKit, while speculating that Opera may be seeking other embedded devices to promote its browser.

3. It’s all about “simplifying the software supply chain.”
The biggest issue with current mobile application software and service development is “fragmentation” of the platform. There are too many implementation paths, experts say. “We need to simplify a software supply chain and extend more value to our own products,” said Nokia’s Williams.

Symbian’s Forsyth agreed. “A question every OEM is asking today is: How do I change the ratio of commodity engineering and differentiation [of my products]?”

The hope is that the Symbian Foundation will take care of “commodity engineering.” By walking away from the current royalty licence model, Nokia hopes to eliminate “latency built in for participating in an eco-system,” said Williams.

4. Is Facebook coming to mobile handsets?
Ideally, implementing popular applications such as Facebook in the open-source model promoted by the Symbian Foundation should be simple—at least in theory.

Rather than each handset vendor negotiating individually with Facebook, Yahoo or Google, the foundation’s eleven founding members can act collectively. Along with Nokia, the members are Samsung Electronics, Motorola, LG, Sony Ericsson, STMicroelectronics, Texas Instruments, AT&T, NTT DoCoMo and Vodafone.

More important, once an asset like Facebook becomes available to the foundation, platform integration will follow for use by all members. Although Nokia’s Williams noted that the Facebook example is hypothetical, he added, “It should be very interesting.”

5. The power of semiconductor companies.
With most chip companies eager to participate in almost any mobile handset alliance, it’s no surprise to see names like Texas Instruments and STMicroelectronics among the founding members.

Indeed, observers of the latest Nokia-Symbian deal tout this as a huge win. Why?

Symbian’s Forsyth explained that the software integration necessary between silicon solutions and OS platforms is “really hard.” He added, “It has the biggest impact on the time-to-market.” Getting it right can take months of development time.

According to Frank Dickson, co-founder and chief research officer at MultiMedia Intelligence, “The major chip vendors will want to support every major OS as they cannot afford to be excluded from a significant group of new handset designs.” Obviously, OS vendors need semiconductor company support.

However, he added: “The chip vendors will not define the success. Chip companies will define protocols and standards to enable efficient implementations.”

6. Why is this open-source mobile platform better than others?
Nokia’s Williams insists that the Symbian Foundation will be a truly open foundation offering the EPL licensing model. Most important is that the foundation is built on an existing framework and is set up to exploit a collection of assets.

Dickson agrees. The foundation is “grounded with handset vendor DNA. This will be its greatest strength, he said. “The handset vendors are highly motivated to insure that they control their own destiny and thus have a vested interested in success of the Symbian Foundation.”

But the reality is that the fight has not even begun.

Dickson cautioned: “Android has Google behind it, looking to leverage the power of Internet-based services on the handset. Microsoft and Apple have powerful ecosystems and know a bit about making OS work. Linux has a rapid development community.”

Hence, the battle is far from over.

7. What’s the bottom line?
The Symbian Foundation is a huge development for the handset business. Dickson said “the implications for today are much less relevant than the implications for tomorrow.” He sees the deal as indicative of “the movement of handsets to replicate the PC model.”

This may not be exactly what all stakeholders wanted to hear, but the truth is that differentiation will be less about proprietary implementations. “Handsets will be standard platforms that run a standard OS,” said the analyst. “Differentiation will occur in form factors and applications that run on the OS.”

   

 

Filed under:Mobile   

Microsoft on Thursday announced plans to buy MobiComp, a Portuguese company that makes software for the mobile world, including mobile posting to Web sites such as Facebook.

Microsoft hopes the acquisition will further its mobile ambitions, particularly in building new mobile data protection and sharing services, the company said in a statement. The company also plans to use MobiComp to further expand its ability to provide compelling software that can be used for work and play with mobile phones, PCs and the Internet

Terms of the deal were not disclosed.

MobiComp offers several Web based software services. For example, its MobileKeeper Backup & Restore backs up mobile phone data, while MobileKeeper Sharing & Communities connects mobile phone to social networking sites and gain updates on entertainment and news.

   

 

Filed under:Mobile   

 I have no experience with Virgin. I’ve never tried Virgin. I don’t know of anyone, personally, who uses Virgin. (heck, I don’t even like virgin daquiris or daquiris for that matter… but I digress)

I thought I’d put this offer out there for those of you looking for cell phone deals. Everyone out there has an unlimited plan offer out there, it seems. Now Virgin’s throwing its hat into the ring, too.

 Virgin Mobile USA will unveil its new “Totally Unlimited” calling plan for $79.99 on July 1, the lowest priced and first unlimited nationwide calling plan without roaming charges or an annual contract that can be purchased by cash or credit. Bob Stohrer, chief marketing officer of Virgin Mobile USA, said, “It is simply not necessary to sign a two-year contract to get real worth with your wireless plan. This offer surpasses the regional carriers unlimited calling plans as well, as most addd on roaming charges that can cost customers as much as 79 cents per minute.”

   

 

 

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Microsoft Taiwan, mobile phone maker High Tech Computer (HTC) and several other companies on Thursday announced a mobile Internet service station in Taiwan called Pl@net.

The mobile Internet service platform puts a host of entertainment and shopping options in users’ hands via their mobile phone, including news, travel planning and purchase, as well as concert tickets and content from Warner Music.

Several Internet shops well-known in Taiwan also signed on to Pl@net, including an online bookstore run by Eslite and the HappyGoCard, a shopping discount and point card.

Pl@net formally launches on July 1.

HTC also announced the release of HTC My Connect 2.0, a new version of mobile software that puts a button on a handset’s touchscreen that users push for quick software downloads, to share pictures, and more. One button on My Connect sends users right in the services and entertainment offered on Pl@net.

HTC is the world’s largest maker of smartphones based on the Microsoft Windows Mobile OS.

   

 

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China has ordered phone companies to stop adding new customers in August so they can better focus on ensuring service for the Beijing Olympics, an Associated Press report said.

The moratorium on new phone and internet connections adds to sweeping measures, including traffic bans and factory shutdowns, that are meant to provide better conditions for the games, a major prestige event for the communist government, the report said, quoting employees.

“We simply won’t touch the network any more to ensure its stability for the Olympic Games,” said an employee of China Telecom, China’s main fixed-line carrier, who said he had seen an internal company memo on the subject. He asked not to be identified further because he was not authorized to talk to reporters.

The curbs will interrupt explosive growth in new business for mobile carriers, which the government says are adding 9 million accounts per month.

Existing customers should not be affected, said the phone company employees and a spokesman for the Beijing municipal phone regulator. They said the curbs apply to Beijing, several other cities with Olympic events and possibly additional areas.

Businesses have been warned for months of Olympics-related curbs on traffic, construction and other activities.

internet provider China Netcom Corp. distributed a notice to customers this week saying that they should not expect to add new accounts in August.

CNC will avoid installing equipment from August 1 to August 25 but might be able to open a new account if it requires no additional wiring, said a spokeswoman for the company who refused to give her name. The Olympics will be held August 8-24.

   

 

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European mobile operators face a 70% cut in the fees they charge each other for passing on calls from competing networks under draft guidelines published by the European Commission, a Dow Jones report said.

The report said the development led to sharp criticism from the industry.

European Union telecoms commissioner Viviane Reding argues that so-called termination fees, which account for around 20% of operators’ revenue, don’t reflect the cost of providing the service and are nine times higher than equivalent fixed-line charges, the Dow Jones report said.

Mobile call termination rates are currently around €.08 to €.09 euros a minute.

But the commission’s latest proposals faced strong opposition from the industry and some national telecommunications regulators, who may seek to block it, the report said.

The commission’s plans are “too drastic,” said Hamid Akhavan, chief executive officer of Deutsche Telekom’s T-Mobile wireless unit, quoted by Dow Jones. “That is a level that is significantly below what we expected,” he said.

Richard Feasey, director of public policy at Vodafone Group, said the commission’s proposal fundamentally changes whe way mobile operators cover the cost of operating a network in Europe.

Operators’ revenue is already under pressure from previous cuts to roaming call prices and increased competition, just as they face possible further regulation on text and data charges.

Industry body GSM Association, joining the chorus of criticism, said there’s little need to regulate an industry in which prices are already falling year on year, the Dow Jones report further said.

   

Filed under:Mobile   

Mobile Money Ventures LLC (MMV), a joint venture of Citi and SK Telecom announced that its solution for mobile financial services is compatible with Androidâ„¢, a software stack for mobile devices that includes an operating system, middleware and key applications. Googleâ„¢ and other players have collaborated on the development of Android through the Open Handset Alliance, a multinational alliance of technology and mobile industry leaders. This offering will enable financial institutions and carriers to offer customers the ability to use a comprehensive set of mobile financial services on Android-powered mobile devices.

As mobile devices continue to get more sophisticated, financial institutions (FIs) and carriers have the opportunity to enhance customer loyalty and enrich customer experience by delivering innovative applications, such as mobile banking. The Android-compatible application developed by MMV is such an application. It allows FIs to deploy mobile banking applications quickly with a platform that allows end users to use their mobile device to pay, track and manage finances and take advantage of vendor rewards programs created specifically for wireless users.

Using their Android-enabled mobile device, end users will be able to easily download the financial application that will enable them to transfer money, check their accounts, get branch information, and carry out a Person-to-Person (P2P) transfer. Users will also have access to a stock monitoring feature that allows for real-time trading, portfolio management, and real-time market information. Other features include tracking receipts and expenses and a variety of payment functions.

We are working closely with our financial institution and mobile carrier customers to deliver a secure, customizable product that will get to market quickly and help transform the customer’s experience,” said Steve Kietz, CEO of Mobile Money Ventures, and executive vice president of Growth Ventures and Innovation for Citi’s Global Consumer Group. ”Mobile banking will revolutionize the industry in the next few years much the way ATM machines did in the 1980s. By capturing the power of Google’s Android software, our mobile banking platform will set a high standard for this emerging use of wireless technology.”

MMV’s Android-compatible solution features:

* Banking: Provides money transfer, account balance inquiries, location of local branches, and P2P transfer using a mobile phone number instead of the account number.
* Account management: Provides support while users are on the move. Compared to online banking services, users can actively monitor their financial status without being tied to a computer terminal.
* Payment: A variety of payment functions are provided to users including card payment, NFC payment, remote payment and mobile wallet (m-wallet).
* Stock monitoring: Provides real-time stock trading functionalities, portfolio management and real-time market information via mobile devices.
* Track deals and rewards: A two-fold feature: on one side, customers can track receipts and expenses; on the other is a mobile phone-based couponing and reward program.

To see a demonstration of MMV’s Android application at the Mobile Commerce Summit on June 23-24 at Caesar’s Palace, Las Vegas, please attend Kietz’s presentation at the summit on Mobility as Part of the Bank’s Overall Business Strategy,” from 9:15-10 a.m. on June 23.

Google and Android are trademarks of Google Inc. All company and product names may be trademarks of the companies with which they are associated.

About Citi

Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi’s major brand names include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Nikko. Additional information may be found at www.citigroup.com or www.citi.com.

About SK Telecom

SK Telecom (NYSE: SKM, KSE: 017670) is the top wireless communication provider in Korea, where it has more than 22 million subscribers taking up more than 50% of the total market. The company, established in 1984, reached KRW 11.28 trillion in revenue in 2007. SK Telecom was the first to launch and commercialized CDMA, CDMA 2001x,CDMA EV-DO and HSDPA networks, and it currently provides cellular, wireless internet, mobile media, global roaming service and more. For more information, please visit www.sktelecom.com.

For Best Practices/ Case Studies on Mobile Money – Banking, Remittances, Commerce & Payments. Please contact Christina@WirelessFederation.com

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Virgin Mobile USA  is set to acquire a U.S. mobile arm of South Korea’s SK Telecom Co as both sides agreed to combine their struggling businesses, the Financial Times reported on Wednesday.

A deal was agreed in principle and an announcement could be made as early as this week, a person with knowledge of the matter was quoted as saying. SK Telecom declined to comment.

SK Telecom, South Korea’s top mobile operator, said in May it was in preliminary talks with Virgin Mobile about strategic opportunities for its Helio U.S. arm.

Helio, which has been losing money, is 69 percent owned by SK, with EarthLink Inc holding 28 percent.

“Although there’s no guarantee that the combined company will succeed, it’s still a good move as SK Telecom can reduce risks from the U.S. business,” said Lee Shi-hoon, an analyst at Hyundai Securities. “Virgin Mobile has a scale and Helio has strong services, so the combination can work.”

The FT said the agreement would see Helio injected into Virgin Mobile USA and the Virgin brand will be retained.

SK Telecom has also agreed to invest a nominal sum in Virgin Mobile USA, the newspaper said.

Virgin Mobile, which is partly owned by Richard Branson’s Virgin VA.UL and Sprint Nextel Corp (S.N: Quote, Profile, Research), serves more than 5 million customers. It has seen growth slowing amid the U.S. economic slowdown and increased competition from rivals.

A merger between Virgin and Helio could make sense as both target young customers and rent space on Sprint’s network.

SK Telecom has looked to overseas markets such as China and the United States as expansion becomes more difficult at home where more than 90 percent of Koreans own a mobile phone.

In China, SK Telecom agreed on Monday with Shanghai Media Group, China’s second-largest media group by revenue, to cooperate in mobile TV, Internet and content businesses.

   

 

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Virgin Mobile USA made a move Tuesday to undercut other mobile providers offering unlimited rate plans. Mobile providers like T-Mobile and Sprint are currently offering customers an unlimited rate plan, with about $100 being the price customers can expect. Virgin Mobile USA cuts the price by $20 — except for customers who also want unlimited text and messaging, with texting, IM, email and picture messages, who will have to pony up another $10.
The plan, called Totally Unlimited, is billed by Virgin Mobile as the “lowest priced and first unlimited nationwide calling plan.” Users on the plan are not subject to roaming and are not necessarily tied to a two-year commitment.

Totally Unlimited gives users who purchase the plan the option to pay with credit or debit cards and not necessarily sign a long-term contract. Avoiding getting locked into a long-term contract may be an option that appeals to a large number of users fed up with their current mobile carrier and looking to make a switch.

The Totally Unlimited plan is another option mobile plan that Virgin Mobile is offering customers. The unlimited plan joins a Pay As You Go and Monthly model that Virgin debuted earlier in 2008.

The by from Virgin comes several months after other nationwide carries rolled out unlimited use rate plans to their customers. Sprint’s Simply Everything plan costs customers $99.99. An one line, unlimited plan from Verizon Wireless also starts at $99, but runs all the way up to $139, depending on what type of unlimited service a customer wants. T-Mobile’s offering also comes in at $99.

Whether or not mobile customers will move to Virgin Mobile remains to be seen. But a less expensive price point and the option to change carrier at any time will likely attract a fair number of mobile subscribers.

   

 

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