Apps revenue to increase manifold by 2012- GetJar

On 03.17.10, In Mobile Marketing, By Editor

A report has been released by independent app store GetJar predicting that the worth of the global mobile applications market will become as high as $17.5 billion (£11.5 billion) by 2012. The current value is a fourfold increase from its value of $4.1 billion in 2009. It has also been predicted that an increase from 7 billion in 2009 to almost 50 billion in 2012 will be noticed in the total number of mobile app downloads as well.

Off-deck paid-for apps will become the biggest revenue generator by 2012. In 2009, on-deck apps accounted for over 60% of all apps revenue but the percentage is expected to fall under 23% by 2012. Apart from apps, opportunities for both high end smartphones and feature phones have also been reflected in the report.

According to the report, revenue opportunities in Europe are set to soar from $1.5 billion in 2009 to $8.5 billion in 2012, while in North America, the figure will rise from around $2.1 billion to around $6.7 billion in 2012. Currently, Asia is the most popular country with applications having 37% of global downloads in 2009. However, North America accounts for the spending of maximum money for downloading these applications.

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Mobile Marketing Association launches Rich Media Ad Whitepaper

On 03.17.10, In Mobile Marketing, By Editor

A whitepaper has been launched by the Mobile Marketing Association on Rich Media Mobile Advertising.  The aim of this whitepaper will be to educate the mobile marketing industry about the rich mobile media ad units.

The whitepaper will be containing definitions, attributes and examples of Rich Media advertising in the market place. The MMA has created a definition for Rich Media Mobile Ad Units with this document which is interactive or non-interactive ad units displayed on a mobile web page or in a mobile application. It offers the following: inclusion of streaming video content or animated GIF within the ad unit, inclusion of sound, and a richer interactive feature set than basic mobile click-through.

The whitepaper has been created by MMA member companies serving on the organization’s Mobile Advertising Committee including Quattro Wireless, Crisp Wireless, Eyewonder, Millenial Media, Greystripe, GOGII, JumpTap, Medialets, Rhythm NewMedia and The Weather Channel.

According to Rohit Dadwal, Managing Director, APAC, MMA, the 2009 Asia Pacific Smartphone market is estimated to be 52 million devices, which indicates a tech-savvy consumer group that wants to get the most out of their mobile experiences. And with the increasing penetration of these feature-rich Smartphones, marketers have now started to increase mobile ad capabilities and provide richer content on mobile devices.

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Google sells 135000 units of Nexus One in 1st 74 days

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: Until now, around 135,000 units of Google’s Nexus One mobile phone have been sold.  Over 80 percent of all iPhone OS and Android devices have downloaded applications embedded with Flurry which in turn has allowed the company to estimate total handset sales.

Nexus One has been compared with Apple’s iPhone by Flurry. Apple iPhone sold 1 million units within 74 days on the market. The best-selling Android phone to date, Motorola Droid sold 1.05 million units in the same period.

It has been estimated that by March 19, only 135,000 units of Nexus One will be sold in its first 74 days on the market.

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Aircel & INQ Mobile to launch handsets in India

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: Indian telco Aircel and handset maker INQ Mobile will launch the INQ Mini 3G and the INQ Chat 3G phones in India.

INQ Chat 3G is a Qwerty device while INQ Mini 3G is a slim-line mobile and both allow users to multi-task and to switch between applications such as Facebook and a camera. Over 5,000 outlets will make the phone available.

A campaign fronted by Indian cricketer and company ambassador MS Dhoni has been used by Aircel to support the launch.

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TNM Malawi launches 3G services

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: 3G services have been launched by Malawi mobile operator TNM along with mobile broadband and video calling. The service is already available for postpaid customers from the first week of April; it will also be made available to pre paid users.

Blantyre and Lilongwe are currently receiving network coverage. The network will soon be extended to other major urban areas of Mzuzu, Zomba, Mangochi and Karonga. By the end of June, videos calls will be offered by TNM at the same price as voice calls.

Trials on the WCDMA/HSDPA network were started by TNM in December last year. TNM’s rival, Zain Malawi was awarded a 3G license in November 2009.

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SingTel, Ericsson showcase LTE trial (Singapore)

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: An LTE technology trial showcased at Singapore Telecommunication’s (SingTel) headquarters has been unveiled by the telecom operator in partnership with Ericsson. Demonstration of the network capability to industry players like application developers, content providers and game producers has been the main motive behind the trials so that they can start thinking of new products and services.

3D virtual mapping, voice over LTE, HD multiplayer online gaming as well as ‘live’ images with augmented reality along with a range of interactive multimedia applications has been showcased by SingTel and Ericsson during the trials.

Up gradation of SingTel’s mobile broadband network will be carried out progressively over the next 12 to 24 months to be LTE-ready while the commercial deployment is slated to take place in phases. However, the latter one depends upon the availability of frequency spectrum and commercial LTE mobile devices.

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MemberScout Location-based Mobile Social Network, launched by Lufthansa

On 03.17.10, In Mobile Marketing, By Editor

A leading European airline, Lufthansa has announced the launch of MemberScout, the air travel industry’s first real-time location-based social networking solution for frequent flyers. The application which is available as an iPhone and is soon also going to be a Blackberry application, enables its users to instantly swap, share or exchange knowledge and ideas.

MemberScout was developed by mobile apps developer match2blue, using the Apama Business Event Processing (BEP) platform from Progress Software Corporation. It provides instant information exchange through which participants offer their subordinates, help and advice by asking questions and providing information related to destinations and travel.

According to the Head of Social Media of Lufthans, Dr Torsten Wingenter, it is a company’s effort to help the business community that flies with them to gain benefits of being in that community, wherever and whenever they need to.

The company’s vision is to help frequent flyers connect with each other to benefit from peer group advice.

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Swiss telco InPhone obtains antenna sites from Sunrise

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: The purchase of the former Tele2 mobile antenna sites from Swiss mobile operator Sunrise has been completed by forthcoming Swiss mobile operator In & Phone. An acquisition agreement for over 400 antenna sites with Sunrise was signed by InPhone in December last year with the execution of all administrative tasks to transfer these sites.

Finalization of integration of the build sites will be done during the summers which will enable InPhone to offer services by the end of this year. Development of services for the customer needs of travelers and cross-border markets is also the consideration of the telco.

InPhone customers will be helped by Switzerland/Germany dual-country proposition to avoid high international roaming charges.

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AT&T plans to invest USD84m in Puerto Rico

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: Investment of USD84 million has been contemplated by telecom operator AT&T to increase 3G capacity in Puerto Rico by deploying 105 new cell sites.

According to AT&T Puerto Rico’s CEO Jose Juan Davila, the investment is part of the consolidation of Centennial Communications, which is due to be completed by the end of the second quarter.

A combined 1.1 million subscribers on the networks of Centennial and AT&T in Puerto Rico has been estimated by Davila.

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Orange UK signs new MVNO deals with three partners

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: Mobile virtual network operator (MVNO) agreements have been signed between British mobile network operator Orange UK and its three new partners- Unicom, Catalyst and Axis Telecom. The three companies have been secured on the Orange Partner Platform via Transatel, Orange’s mobile virtual network aggregator (MVNA).

The initial target of 80,000 existing customers with its new wireless services has been expected from fixed line provider Unicom. Mobile voice offerings are expected from Catalyst through partners targeting specific demographics including students, ethnic minorities and SMEs.

The deal will be used by Axis Telecom to offer mobile voice to its 14,000 residential and business customers. The three MVNOs are expected to launch commercially by the mid-2010.

According to Marc Overton, Vice President of Wholesale, Business Development & Partnerships at Orange UK, Orange has very ambitious plans to become the network partner of choice for new and existing MVNOs and with the deal, it is on its way to achieve this but the ambition is to have twenty new MVNOs on the Orange network by the end of the year which again clearly demonstrates that there are untapped opportunities for telecoms services across business and consumer sectors.

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