Denmark’s mobile subscribers will increase to 7.4 mln by 2010The vivacious Denmark’s mobile market shows healthy growth despite one of the highest penetration rates in Europe. There is a strong demand for data services which is supported by price competition between the four main operators -TDC Mobile, Sonofon, Telia and Hi3G - as well as a number of resellers. 3G licences were provided by auction in 2001. Cut throat competition in the mobile market has resulted in market fusion, with TeliaSonera purchasing Orange Denmark and renouncing Orange’s 3G licence to the regulator, and TDC buying Telmore.
Operators covered for Denmark include: TDC Mobil, Sonofon (Telenor), Telia, and 3 (Hutchison)
Notable highlights of the 3Q08 Denmark Mobile Forecast include:
- The number of total subscribers in Denmark will increase from our projected 6.8 million in 2008 to 7.4 million in 2010. In our current forecast, we are also increasing the wireless penetration level in Denmark in 2010 to 133.7%.
- The competitive environment in the Danish wireless market is expected to remain similar over the next three years. Our forecasting model suggests that the largest operators - TDC Mobil, Sonofon, and Telia will continue to serve approximately 47%, 26% and 28% of total subscribers from 2008 to 2010. The rest of the subscribers will be served by 3 (Hutchison).
- Among other operators, TDC Mobile will continue to receive the lowest ARPU of US$ 37.95 per month and it will also continue to have the highest share of net additions at 45.4% during the forecast period, 2008 - 2010.
