Deutsche Telekom is simplifying its brand identity to create a new ‘one company’ identity. The brand migration will start on 19 May with a new T-Home teaser campaign under the ‘One company. One Service’ brand. Deutsche Telekom hopes the new brand structure will boosts its competitive position in Germany. The existing T-Com brand will be absorbed into the T-Home brand, leading to a clear differentiation between the T-Home, T-Mobile, in addition to the T-Systems brand for business customers. Deutsche Telekom will remain the corporate brand in terms of the Corporate Identity/Corporate Design. There will be a visual difference between T-Home and T-Mobile, as well as T-Systems for the business customer segment.
Wireless Federation » Deutsche Telekom unveils new brand, drops T-Com brand
Deutsche Telekom unveils new brand, drops T-Com brand
- May 18th, 2007
- 10:26 am
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