Don’t miss out on Bluetooth marketing (UK)Delivery of the largest Bluetooth advertising campaign in UK history has demonstrated that uptake of the platform is growing fast amongst mobile phone users.
The launch of the new LG ‘Viewty’ camera phone saw a campaign rolled out in Vue and Cineworld cinemas offering movie trailers for download to consumers’ mobile phones.
It was supported by an integrated campaign that also included posters, screens and stands.
Created by Bluepod Media, the campaign was set the aim of achieving 370,000 downloads, which were exceeded by 62,000 to deliver a total of 432,000 within three weeks – 10 days ahead of expectations.
Bluepod Media CEO Stefan Hohmann: “The results of this new campaign show conclusively that Bluetooth advertising is a powerful means of reaching consumers in a way that they are genuinely interested in.
“Click-through rates of over 30% simply don’t happen in other advertising media and the fact that our targets were hit with a week left to run on the campaign demonstrates that this technology is a revolutionary development in mobile advertising.”
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