Dual SIM mobile phone market estimated to grow at 25-30% (India)The Dual SIM mobile handsets are set to rule the Indian market, after it’s huge success in China where it has captured almost 60% market share.
LG confirmed it’s entering into the Dual SIM category. “We will shortly venture into this category. By next year first quarter, we will be an active player in this segment. Though it is minuscule right now but the category definitely holds huge potential and is seeing tremendous growth,” says Anil Arora, business group head — GSM, LG Electronics India Pvt Ltd.
Nokia, too, is contemplating an entry into this segment, which it expects will be the future of the Indian mobile handset market.
According to industry estimates, 15% of the present market share is acquired by the dual SIM and will soon reach 25-30%.
“The market is huge in China where it has almost 60% share, but even in India it has huge potential. Everything depends on coming out with right product for the right segment by the right people. The target is the Indian replacement mobile phone market that is growing at a healthy pace,” says Rajiv Khanna, CEO of Meridian Mobile.
Dual SIM range caters to people who prefer to have separate numbers for personal and professional use, saves them from inconvenience carrying two phones.
We have introduced our Dual SIM range to cater to this growing segment of consumers. Our aim is to continuously offer more and more consumer friendly products for consumers and the Dual SIM phone is another step in the same direction, says Sunil Dutt, Country Head of Samsung Telecommunications India.
With the Dual SIM technology, One doesnt have to worry about switching from GSM to CDMA as one can use both CDMA and GSM connection in one handset.
Spice offers a mobile phone that supports both GSM and CDMA at the same time. Switching from one connection to the other can be done by just pressing a button.
The major mobile manufacturers have already realised the potential that this segment offers and have launched dual SIM phones. Companies like Spice, Samsung, Fly, Motorola have a range of handsets providing this facility.
