Netherlands-based telecommunications operator KPN is acquiring German retail chain SMS Michel Communication with effect from 1 January 2008, for its German mobile subsidiary E-Plus. No financial details were disclosed. With the acquisition of the approximately 200 SMS shops, E-Plus increases its retail footprint in prime city locations, thereby strengthening its position on the German mobile telecoms market in the long term. In the medium term, E-Plus will use around half of the shops as E-Plus shops. The remaining branches will continue to operate independently under the name “SMS – Smart Mobile Services”, offering a broad selection of devices and services to do with mobile telecoms. SMS Michel’s existing partnerships with network operators and end device manufacturers will also remain unaltered by the takeover and are to be intensified further. This acquisition is part of E-Plus’s strategic goal for 2008 to expand the number of sales channels in Germany and follows a marketing agreement, signed on 15 January of this year, with German consumer electronics retailer Electronic Partner.
Wireless Federation » E-Plus acquires German retail chain SMS Michel Communication (Germany)
E-Plus acquires German retail chain SMS Michel Communication (Germany)
- January 24th, 2008
- 8:58 am
