E-Plus plans to change business model - CEO (Germany)KPN’s German mobile subsidiary E-Plus wants to completely change its business model by signing agreements with multiple partners like software providers and service providers, according to E-Plus CEO Thorsten Dirks in an interview with the Financial Times Deutschland. Dirks said that the current business model that sees E-Plus developing new mobile brand itself will become obsolete. To be a frontrunner, E-Plus wants to sign cooperation agreements with large internet brands like Yahoo! and Microsoft, offer them access to their network and take part of the revenues generate by those brands as its new revenue source. The reason for E-Plus to change its strategy is that the operator has not enough financial means to continuously develop new services and implement them, while it can easily open up its infrastructure for others to launch their services. Dirks said that according to internal calculations, mobile operators will be able to continue operating as they do now for a maximum of three years, after which the decreasing mobile tariffs will take their toll. Details about new services and new partners will be provided during the coming months.
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