Econet Wireless rebranded as Zain in Nigeria (Nigeria)Nigerian’s Telecommunication company which was originally known as Econet Wireless is rebranded as Zain. According to a Analyst, the company wants the recognition in the global market. Zain Nigeria Ltd Chief Executive Officer, CEO Mr Adebayo Ligali, said the decision to rebrand was informed by the company’s determination to establish a global brand which would drive efficiency across their targeted market, create brand equity and improve the shareholders. “The rebranding to Zain underlines our ambition to become a top ten global mobile telecommunications company by 2011, building on our heritage and successes in Africa and the Middle East. A strong, distinctive brand name has always been the prerequisite for any company with global aspiration.
The company aspires to make the Zain brand a top 100 global brand.The brand is part of a process that began when the Zain group bought Celtel in 2005. Since then, we have been developing a new brand and company identity which could apply to all our group markets and which would be relevant and exciting to all our customers regardless of where they live,” he further added.
However, the company is now well positioned to offer the customers more innovative products and services with best network services across Africa and the middle East, adding that the customers will now readily benefit from a respected and recognized global brand that provides them with consistent qualitative service, Ligali, said Plans to expand the comapny to all their operational networks in Africa , this will allow the customers to move across geographical borders without roaming calls surcharge and without having to pay to receive incoming calls, he added.
