Etisalat announces content deal with Sony BMGUnited Arab Emirates-based operator Etisalat announced an agreement with Sony BMG to offer the label’s ringtones as part of its Greetune premium music service. Greetune already offers tones and audio clips including Islamic content, pop music and poetry in Arabic, English, Hindi & other languages. The Sony BMG ringtone catalog will span genres from rock to country to jazz, and feature artists like Beyonce, Justin Timberlake and Jennifer Lopez. The partnership represents the label’s first mobile content deal in the region. “Etisalat remains committed to enhancing its products and services and to provide its customers in the UAE with the best technology from around the world,” said Khalifa Al Shamsi, Etisalat VP of marketing.
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