Fixed-mobile convergence adoption is low – studyEnterprise adoption of fixed-mobile convergence (FMC) remains low with only 2 percent of enterprises deploying FMC, according to a survey by the Yankee Group. This number is even lower in the US and Canada. Competition from alternative mobility initiatives, technological immaturity and reduced priority placed on voice communications by IT decision-makers have contributed to the low adoption rate. In addition, 29 percent of IT decision-makers surveyed consider the technology nice to have, but not a critical application on their IT/networking road map. FMC has strong potential to shake up the communications market for enterprise voice and mobility, but focus must shift from cost-savings to productivity for adoption to take-off. Today, FMC is sold with a focus on reducing cost for the enterprise, but with the subtext of productivity benefits for the end user. A consequence of this feature-focused approach is that FMC will not be the growth driver many carriers expect but will be a necessary feature in carrier portfolios. Yankee Group recommends FMC vendors revamp FMC products and marketing to include a focus on worker productivity benefits. In addition, building partnerships with application and integration specialists will help vendors drive FMC into enterprises more effectively as it will be part of the toolkit they bring to bear on real business problems of enterprises.
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