Greece to be the most highly penetrated market of the world by 2010 (Greece)Mobile market of Greece has reached a saturation point where there is no or little room for organic growth through new subscriber additions. In an order to taise the ARPU levels mobile network operators are encouraging prepaid users to migrate to postpaid plans and introducing mobile content and data. However, non-SMS mobile data usage is low, as attributed by the marginal amounts of revenue generated although the deployment of 3G\HSDPA networks provides the foundation for future mobile content services.
Operators serving Greece Mobile market are Vodafone Panafon, TIM Hellas, Cosmote, and Q-Telecom.
Notable highlights of Greece Mobile Forecast include:
- In 2010, Greece will be the most highly penetrated market in the world. The wireless penetration level will increase from our projected 156.7% in 2008 to 173.3% in 2010.
- The number of total subscribers in Greece will increase from 17.5 million in 2008 to 19.3 million in 2010.
- The two largest operators in Greece will continue to be Vodafone Panafon and Cosmote. Cosmote will continue to increase its market share in the next few years. It will increase from 39.9% to 42.1% from 2008 to 2010.
- Cosmote will enjoy a higher EBITDA margin at 40.3% and a lower ARPU of US$ 33.74 per month compared to Vodafone Panafon with 35.1% EBITDA margin and $34.43 ARPU per month.
