Hungary’s mobile market profile (Hungary)Hungary’s mobile market, like that of its Central European counterparts, has matured with penetration rates surpassing 100%. Services are offered by three mobile network operators, T-Mobile, Pannon (Telenor), and Vodafone all of which are majority or wholly owned by Western European operators. However, all is not well for the mobile operators, with ARPU levels in decline for some time although the latest data shows the end may be in sight, with falling ARPU levels showing signs of stabilisation. Mobile broadband usage is increasingly coming into focus, with a growing variety of affordable mobile broadband plans coupled with mobile content and applications available via EDGE, UMTS and HSDPA networks.
Notable highlights of the Hungary Mobile Forecast 2008 - 2010 are:
- Total subscribers in Hungary will increase from 11.8 million in 2008 to our forecasted 13 million in 2010.
- It is estimated that wireless penetration levels in Hungary will increase from 115% to 126.2% over the forecast period of 2008 - 2010.
- Market shares of major operators will remain roughly the same over the next several years in Hungary. T-Mobile, Pannon (Telenor), and Vodafone will continue to have approximately 43.7%, 36%, and 20.8% of total subscribers in the country.
- The three operators will continue to see similar ARPU levels. The ARPU levels in Hungary are generally increasing, and they will be in the range of US$ 30 - US$ 32 across operators in 2010.
