I-play, Universal launch Movie MinutesContent from the Universal Studios archive includes scenes from King Kong, The Fast and the Furious, Animal House and The Breakfast Club. New clips will be made available on a daily basis.
Movie Minutes utilises I-play’s Unity distribution platform and its proprietary I-player mobile video app, which allows users to stream clips and bookmark favorites to build up a personalised library.
The service also signals I-play’s ongoing diversification as it seeks to leverage relationships its has in Hollywood beyond mobile games.
I-play CEO David Gosen said: “This signals the launch of a ground-breaking service, which brings bite-sized nuggets of blockbuster entertainment to movie fans on mobile for the first time. Streaming video clips to mobile devices is a huge growth area for us and we are thrilled to be working with Universal Mobile Entertainment and proud to be in a position to offer the best of Universal’s film library to North American customers.”
Jeremy Laws, SVP at Universal Mobile Entertainment, said: “People love to talk about, reminisce over, and imitate their favorite moments from film and television. Now those same fans can have clips from Universal’s rich film and TV library anywhere they go, anytime they want them. I-play’s proven reach and advanced technical platform make them the perfect partner for this project in North America and we look at this as a very natural extension of our strong relationship with them in mobile gaming.”
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