Idea customer base reach 10 millionHyderabad : Idea Cellular, an Aditya Birla Group company and India’s leading cellular operator, has crossed the 10 million customer milestone and has more than a million customers in seven out of eight circles. The country’s leading GSM mobile services operator, Idea Cellular has licenses to operate in 11 circles. Idea Cellular has operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, UP(West), Kerala and Himachal Pradesh.
Idea Cellular’s footprint currently covers approximately 45 per cent of India’s population and over 50 per cent of the potential telecom market.
Idea has rolled out various first of its kind initiatives in the country. It has become the largest M&A deal in India Inc, through its acquisition of Escotel in 2004.
It was the first to launch GPRS and EDGE in the country in addition to innovative products and services like Lifetime Idea, Women’s card, Idea Madhur, Background Tones, Group Talk among many others.
Source- http://www.andhracafe.com
