India Mobile Phones: iPhone, Samsung, Nokia and Sony (India)Growth in India is massive and this is shown in many industries, the recent news of over 1 billion computers being used around the world and this increasing to more than double by 2014 thanks to growth in developing markets proves this. The mobile phone business is also seeing massive growth and in India over 10,000 mobile phones are sold every hour.
According to IDC Research, over 85 million mobile handsets were sold in India in the year up to March 2008, but that is increasing still with a 24.4 percent increase in the last quarter. It’s not just the phones that are increasing; the technology of these devices is also moving at a fast rate with a high-level of connectivity, this includes WCDMA (3G) network and EDGE.
The latest ORG statistical reports show that Samsung has a seven percent mobile phone market share in India and that gives it third place, although they have planned on doubling its business by the end of 2008. They plan to do this by setting up an internal team to look for alternative distribution channels. Sony Ericsson holds second place with 8.1 per cent of the mobile business.
Samsung and Sony Ericsson are small fish in India compared to Nokia who is said to have a massive 59.5 per cent market share. It will take some doing to replace Nokia at the top spot. Nokia may be the world’s largest seller of handsets, but they are planning on expanding the entertainment services to increase revenue. Nokia need to do this because of profit margins being low on phones sold in places like China and India.
The Economic Times in India has said that Apple’s 3G iPhone will be in India on July 11, when you look at Apple’s website it does not have India down for July 11, only saying coming soon. So it looks like the iPhone 2G and 3G phones will take a little longer to get there, but when they do it will really shake up the India mobile phone market.
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