Internet replacing TV as primary media device - surveyAn online survey of consumer digital media and entertainment habits by IBM shows a fall in the use of TV as the primary media device. The findings suggest that personal internet time is rivalling TV time. A total of 19 percent of consumer respondents said they spend 6 hours or more each day on personal internet usage, with 9 percent of respondents reporting the level of TV viewing. A total of 66 percent said they watched 1-4 hours of TV each day, compared to 60 percent using the internet for 1-4 hours a day for personal reasons. A total of 23 percent of respondents said they used a portable music service such as iTunes, 7 percent said they had a video content subscription for their mobile phones, 11 percent said they used a PC-based music service and 18 percent claimed to have an online newspaper subscription. In the US, 24 percent of respondents said they had a digital video recorder (DVR). The online survey was conducted between mid-April and mid-June. It generated 885 respondents in the US, 559 respondents in the UK, 338 respondents in Germany, 263 respondents in Australia and 378 respondents in Japan.
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