Jangl Unveils Its Mobile Media InitiativeJangl, a company connecting online profiles and mobile phones, has unveiled a new mobile media initiative that connects brands and marketers with millions of mobile consumers around the world.
The Jangl Mobile Media Initiative kicks off with Pudding Media and advertising and communications agency, Ogilvy s Digital Innovation Group, to bring flexible mobile advertising solutions for today s top brands.
Jangl services already enable text messaging, calling and voicemail for most social Web destinations, including Facebook, Bebo and Plentyoffish. And now, Jangl is monetizing its free-ad-supported services and aggressively developing for more social networks, like MySpace, as well as supporting the many new social networks and application developers integrating Jangl SMS and voice services through Jangl s Public API.
Earlier this quarter, Jangl and Pudding Media tested pre-roll spots prior to calls on its free direct services and recently tested ads appended to SMS messages in Bebo and Facebook. Jangl is now working on new campaigns that leverage the interactive response capabilities of its voice services to deliver links and additional information via SMS to customers that respond and opt-in to promotions and offers from service sponsors and advertisers.
Jangl s recent voice and text launch with Plentyoffish, a top ranked personals site according to ComScore Media Metrix, has driven significant additional volumes of text and voice messages to be monetized starting today through the Jangl Mobile Media Initiative.
Pudding Media is one of the first ad networks and technology providers to embrace Jangl s marketing channel.
The Pudding Media platform brings targeted, relevant and timely advertising to voice services, and opens new advertising real estate that allows placement of multi-modal advertising for voice providers. By combining placement of voice, text and display ads with a contextual targeting engine, Pudding Media enables an effective transition in ad-supported calling plans by voice providers, the groups noted in a release.
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