Kenya’s Mobile Market (Kenya)Kenya is among the rapidly growing mobile markets in Africa. With Mobile Operators like Safricom (Vodafone, Telekom), Zain, Econet Wireless, Safaricom has the largest number of subscribers. This can be attributed to it’s many tarrifs which give Kenyanans the opportunity to select the most convenient tarrif depending on one’s requirement.The continent’s bull market is being driven in part by a growing African middle class seeking new investment opportunities. And with the U.S. economy wobbling, American and European investment funds are taking an increased interest in Africa, buying bargain-priced shares of undiscovered companies. At the end of 2007 there were 280.7 million mobile phone subscribers in Africa, representing a penetration rate of 30.4%. Even more interesting, when you look at the major African markets, is to see the huge growth potential for areas that are already very profitable.
Growth rate in Africa has been remarkable over the last couple of years and is forecasted to continue for the next 3-5 years. Major drivers include:
* Pre-paid offerings
* Continued liberalization of the telcom sector
* Low penetration rates
* Expected uptake of 3G services
Growth inhibitors include:
* Taxation - especially in East Africa
* Low income across the continent hampers growth
* Widespread illiteracy decreases the growth of value added services, even SMS
* Unreliable electricity supplies
* Corruption
Interesting Facts
* Nigeria, South Africa and Egypt are the fastest growing markets
* Africa has become the fastest growing mobile market in the world with mobile penetration in the region ranging from 100% to 30%
* Pre-paid subscriptions account for nearly 95 percent of total mobile subscriptions in the region
* Most of the mobile operators are home-grown. In 2005, the continent’s seven largest investors controlled 53% of the African mobile market
* Across most of Africa, SMS is likely to be the only non-voice value-added service to gain mass market popularity in the immediate future
* East Africans pay taxes of between 25% and 30% on mobile phone services, compared with an average of 17% across Africa
* African states with less than 600,000 subscribers and includes Burundi, Cape Verde, Central African Republic, Comoros (Union of the), Djibouti, Equitorial Guinea, Eritrea, Gambia (The), Lesotho, Liberia, Mayotte, Sao Tome and Principe, Seychelles, Somalia, Swaziland and Rwanda.
